Frederic DEVIENNE
Marketing and Technical Manager, ASAHI KASEI Microdevices SAS
Back in france to support AKM in their european growth on Automotive market
Establish and develop AKM's brand and product in the european automotive market
• Participate into the creation and strategy definition of the first office of Walsin in Europe (Starting with the Europe director and myself and back office in Taiwan).
• Reach budget growth ( +23% per year ) and Walsin Europe budget ($21 million).
• Establish the distribution Channel in Europe with top1 Worldwide distributor for Electronic Product
• Create sales with our main distributor in South Europe from 0 to $2,5 million in 2 years
• Get approval and shares into top 3 bluetooth Headset Maker with High-End electronic product.
• Start business with Major European OEM (Qimonda, Sagem, Siemens Fujitsu, BOSCH)
• International Key account management (Schneider, Archos, GN Netcom, BOSCH)
• Set up maketing, R&D strategy to introduce the company into automotive industry.
2004 - 2005• Monitoring Product Line (Pricing strategy, Factory Forecasts, P&L)
• Realize Product Plan for NPI (Success product definition for APPLE IPOD)
• Supporting Sales / Customer training (Event, Marcom / Sales Event)
2002 - 2004Acted as Sales / Product Marketing Engineer:
--> Responsible of Design In and Sales on Inductive components for the French Market: Technical and Logistic responsibilities to direct customers and Distributors.
--> Definition and follow up of the strategy with the head office to ensure the growth of Sales Turn Over.
--> Personal Investment in the resolution of the Quality problem.
--> Sales responsible for the complete Portfolio of EPCOS components to dedicated customers (Annual Negotiations for Logistic conditions and prices and Contracts)