Frederic Prigent

Manages all TradeDoubler related issues in the French market
Coordinates personnel issues: recruitment, training, development and retention of employees
Sets tone for team through vision formulation, strategy development, communication and management skills
Budgets and sets business goals for the markets
Identifyies potential clients, both pan-European and local
Implements and evaluating business and sales process (both for local and pan-Euopean opportunities)
Accountable for budget compliance, forecasting, revenue generation, sales targets and P&L responsibilities. Prepares budgets and has input to overall business plans
Deals with Public Relations, press contact for TradeDoubler in France
-Enhances all marketing issues of TradeDoubler in France, including participation of TradeDoubler at exhibitions and seminars
Develops strategies that respond to market trends and client needs
Is responsible for continuous business process improvement

Head of Consultancy services

Responsible for co-ordinating the local market within the Client Services business area.

Consulting

Establish relationships on senior levels in the client organization (intl or local).
Ability to formulate/delegate budgets and deliver results
Consultancy approach to service delivery
Full understand of clients industries / business (strategies, competitive situation, products, margins, marketing & sales plans)
Match the right product and services to fit needs.
Analyze / Forecast results and suggest relevant actions
Over deliver on client expectations

Managing (TradeDoubler)

20 peoples
Formulate a strategy as how to fulfil the overall targets and fulfil the budget within the Client Services area.
Allocate local resources in the most efficient way.
Drive the recruitment process of new employees within the area
Allocate resources for new clients in co-operation with the Head of Sales.
Develop individual development plans for all members of Client Services. Hold individual bi-yearly reviews.
Set salaries for team members in close cooperation with the local MD
Report to the Director Client Services (Sweden Based)
Advice and develop local employees on how to move accounts forward and to set targets on specific clients
Attend knowledge sharing forums such as workshops, e-mail lists and telephone meetings in Europe.
Build strong relationships with key senior level staff on key accounts
Analyse and forecast results of proposed activities

Digital marketing knowledge

SEO, SEM, affiliate marketing, media buying, worldwide strategic partnership, some recent test on Pay per call (including offline channel such as Teletexte)
Thoroughly understand the fundamentals of performance-based marketing
Have a profound knowledge about marketing and branding theories
Thorough knowledge of how major advertisers generate results on the web
(background from media agency, marketing department, advertiser, competitors etc)

Event

Speaker at Ad Tech event

http://www.ad-techparis.com/ad06paris/_fr/ateli...

Speaker at Forum E-Marketing Jan 08

http://forumemarketing.com/index.php?option=com...

AOUT 2005 - AOUT 2006 Consultant

TradeDoubler est un fournisseur européen de solutions marketing basées sur la performance.
Notre gamme de produits va de la diffusion publicitaire (régie clic / cpm) à la mesure de la performance (programme affiliation) avec une gestion et une optimisation efficace des activités marketing sur Internet (ha média, SEO, SEM, jeux concours, conseil, pay per call, lead generation).

Missions :

Garant des objectifs et d'un portefeuille de + 80 clients (france / europe)
Encadrement d'une équipe de 4 personnes (gestion des ressources sur les budgets, définition des priorités...)

Quelques clients :

Alice télécom Italia (affiliation, achat média, liens sponsorisés, jeux concours, partenariats)
Yves Rocher (affiliation)
Pierre Ricaud (affiliation)
Cdiscount (affiliation)
Meetic (affiliation)
Go voyages (affiliation)
BrandAlley (affiliation)
Yahoo search marketing / Kelkoo (affiliation, achat média, jeux concours)
Nouvelles frontières (affiliation, achat média, jeux concours)
Ebookers (affiliation, broking inventaire france et international)
Vivacances (affiliation)
AccorHotels.com (affiliation)
TerminalA (affiliation, shopbot, liens sponsorisés, achat média)
...

Respect des objectifs
Incitation à l'upsale
Missions de conseil chez les clients sur leurs actions de marketing online (définition du rétroplanning, gestion du budget alloué, mise en place des opérations [animation, visibilité...], suivi, respect du ROI, reporting).

Business development consulting.
Developed brand strategy on affiliation, including business plan & sales strategy development.
Looked for worldwide partners on performance programms