Frédéric SANUY

En résumé

Entreprises

• ACTIVO Consulting - CEO and Founder

  2019 - maintenant Nous offrons une large gamme de services aux clients (marques, grande distribution, agences, entreprises) et aux éditeurs.
  
  Pour les clients, nous proposons une stratégie de solutions numériques à partir de RFP, une analyse des critères de sélection des fournisseurs, une analyse des exigences, des stratégies de métadonnées et de workflows encadré par une gestion de projet. A l'heure de l'expérience client, nous pouvons vous proposer une stratégie pour votre MDM, DAM comme base de vos actifs et un système PIM pour syndiquer tout votre contenu sur les canaux de communication (Social, Site Web, Web Shop )
  
  Aux éditeurs, nous proposons des conseils sur les fondamentaux du DAM, les fonctionnalités, les stratégies de migration UI / UX, SaaS et cloud, la gestion de projets logiciels et une variété d'autres sujets liés au CMS DAM PIM et au développement de logiciels.

• DALIM SOFTWARE GmbH - Directeur Marketing

  Kehl 2017 - 2018 My role is to drive marketing sourced and influence pipeline creation for DALIM SOFTWARE GmbH Enterprise Business. Generating sales leads, database marketing, media and social channels, email nurture and multi-dimensional campaigns. Analyze effectiveness of key performance metrics that span the marketing funnel from impressions and inquiries to closed deals and revenue.
  
  Driving sales marketing alignment through the creation of marketing target and ROI models, setting marketing contribution targets and working closely with sales leadership to report on achievement.
  
  My major areas of focus are content strategy, strategy, marketing automation, search marketing, sales/marketing alignment, media optimization, ECM, Brands & Agencies Solutions, Packaging Marketing and database marketing.

• DALIM SOFTWARE GmbH - Pre Sales Solutions Manager

  Kehl 2011 - 2017 DALIM SOFTWARE GmbH :
  http://www.dalim.com
  
  Contribution to the creation of a solution team as central company resource (typically centralizing and handling RFP/RFI) for our sales direct and indirect organisation. Liaising with the service department in the transitioning of presales projects to implementation phase.
  Participate to the products support/service and particularly its "cloud based" demo infrastructure and related training.
  Contribute to beta sites follow up of the DALIM SOFTWARE products and related product management.
  Preparation of key presentations within the frame of the deployment and maintaining of Company demonstration infrastructure.
  Implementation/setup of the DALIM ES product for internal purpose.

• CA Communication - DSI - Architect Production and Solution

  PARIS 2002 - 2011 Since 2002 I had the position of Technical Direction and the Production of the CA group Communication (6 agencies in Europe, 200 people): a group of independent communication specialists, in mass-market retail publishing. My role is to ensure the implementation and monitoring of the production of mass-market retailing catalogues from the DTP (Desktop Publishing) operator to the manufacturing (establishment of the IT infrastructure for clients / servers and its support, process automation, proofing, distribution and sharing of internet media).

• Hachette Filipacchi - Head of Information Systems

  1999 - 2002 From 1999, I have launched, along with my team, the creation of the platform of GAMMA division within the Hachette Filipacchi Image group while carrying out the role of Head of Technologies (from the photo shoots of the
  reporters, to the editors until distribution).

• Institut de Physique Nucléaire de Lyon - IT Consultant

  1996 - 1999 For three years I have assumed the role of Technical Manager within the unit of research Lyohp0 from the Lyons 1 University. The task is to provide technical support to the research teams, from the measuring instruments to the programming for simulation till the sharing and the distribution of the research activities (publishing, image bases, web).

Formations

• Université Lyon 1 Claude Bernard DEA Constituants Elémentaires de la Matière

  Villeurbanne 1994 - 1995 Physique Nucléaire

• Université Lyon 1 Claude Bernard

  Villeurbanne 1993 - 1994 Physique Nucléaire

• Université Lyon 1 Claude Bernard

  Villeurbanne 1992 - 1993 Physique

• Lycée La Martiniere Monplaisir

  Lyon 1990 - 1992 Physique
  
  Math Sup / Math Spe

• Lycée Jean Moulin

  Lyon 1989 - 1990 Bac C Mention B

Réseau

• Agne SEGZDAITE

• André RIVOILAN

• Aurélie POUZINEAU

• Dominique GALET

• Grégoire SOUFFLET

• Hassan AYARI

• Philippe HUMBERT

• Sandra ALVES

• Sylvain JOCHEMCZAK

• Vincent MARÉCHAL