Germain Couteleau
Account Director, La Chose
Right after getting my Master degree in Strategic Marketing (INSEEC Paris), I got into the world of Marketing through the Media side.
More than 2 years of account management at Initiative gave me the opportunity to build solutions to various communication problematic. I developed good organizational skills which allows me to manage national and international clients of different sizes.
Building intelligent relationships with clients helped me to better understand their real business goals.
Building intelligent relationships with their marketing partners (Digital/Marketing agencies) helped me to better integrate marketing solutions that had nothing to do with classic media.
This today gives me a much broader vision and interest in finding the way to link the right marketing tools at the right time to deliver the most accurate results.
53 contactsAttached to the international department
Management of Paris' International clients/requests
> Main account - Sector: Top end luxury watch making
- Definition of the global marketing strategy in partnership with creative and production agencies (London based)
- Set up and coordination of on/off line action plans through 24 markets
- PAN International media-planning (off and online)
- Production control
> Other accounts: Sectors: Textile / Sport / Alcohol / IT
- Set up and coordination of on/off line action plans over the French market
- Collaboration within Initiative's Network worldwide (Set-up and sharing of marketing/media studies - management of punctual international requests)
- Synergies with client's marketing agencies
> Media strategy for French pitches in collaboration with the new business department
2007 - 2007French Trade Commission of Sydney
> Support to French companies over the Australian market
> Set up and organization of trade fairs aiming at promoting the French "savoir faire"
- Proposition, management and building of partnerships with local and foreign administrations
- Collaboration with the suppliers and service providers
- Operational and logistic follow up
- Client database management
2006 - 2006Direct marketing agency specialized in fund raising
> Benchmarking
> Recruitment (mail / emailing)
> Reporting (of mail / emailing)
> Implication in client's communication strategy