Guillaume Runser

Guillaume Runser

Managing Director & Founder, COENA

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En poste chez Hewlett Packard Enterprise‎

Précédents : Hewlett Packard Enterprise‎, HP Software, Amgen


Précédents : Rotterdam School Of Management, Université De Technologies


    En résumé

    •Currently building COENA, a digital start-up empowering restaurants to increase their revenue, decrease their costs and dramatically improve their relationships with customers •16 years of experience in B2B Marketing and Business Development for disruptive technologies such as Cloud, Mobility, IoT, Big Data and Analytics • Leadership positions in multiple tactical and strategic EMEA and Global roles • 15 years of experience in leading and managing international teams across functions and geographies • Thrive in complex organisations by balancing global programs with regional, tactical sales plays • Master in Computer Science (UTBM, France, 2000), and MBA in General Management (The Rotterdam School of Management, the Netherlands, 2008) • Great written and oral communication skills; fluent in English, German and French • Change agent with a multi-cultural mind, team player Specialties: Product Marketing/Solutions Marketing and Brand management in the Software industry (13 years) Global Alliances business development Strategy/Marketing/Sales of disruptive technologies: Cloud, Digital Transformation, Big Data, Mobility Leadership across geographies and cultures



WW Business Strategist - Capgemini Alliance

Chez Hewlett Packard Enterprise‎

De juillet 2016 à aujourd'hui
Drive joint go-to-market initiatives at global level between Hewlett Packard Enterprise and the Capgemini Group (Account planning, Sales, Marketing, Program Management, Business Reporting), generating incremental revenue for the Alliance. Focus on - Digital Transformation - Hybrid IT and Cloud: ...
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Manager, Cloud28+ Digital Platform

Chez Hewlett Packard Enterprise‎

De juillet 2015 à juillet 2016
Driving the innovative Cloud28+ digital platform/community from a Marketing, Sales and Product Management perspective. Cloud28+ is an open community of cloud service providers, solution providers, ISVs, systems integrators, distributors, and government entities dedicated to accelerating Cloud ...
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WW Solutions Marketing Manager - Strategic Alliances

Chez HP Software

De septembre 2012 à juillet 2015
Launched new joint solutions in cloud, big data and applications quality assurance at WW level - Increased indirect revenue for HP Software division by focusing on thought leadership and demand generation activities (traditional and digital, social media supported campaigns) that converted in MCP ...
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Global Strategic Marketing Manager - Cloud Computing

Chez HP Software

De juin 2009 à août 2012
• Led a research on incremental revenue opportunities for cloud markets, resulting in additional investments in internal development and M&A in FY2011 • Launched “HP Software for Cloud” messaging and positioning, targeting CIOs and IT executives and presented by “accredited sales speakers” ...
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Social and Mobile Marketing Innovation Consultant

Chez HP Software

De avril 2012 à juillet 2012
Special Project - Built the strategy and execution of the HP Enterprise 20/20 eBook, a social-enabled and global thought-leadership marketing program - Demonstrated HP leadership and initiated conversation with the market by releasing an innovative and crowd-sourced multimedia eBook featuring the ...
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Solutions Marketing Manager EMEA - IT Service Management

Chez HP Software

De 2008 à 2009
• Managed messaging and positioning of HP IT Service Management solution within EMEA marketing campaigns, in tight alignment with global marketing • Developed case studies and customer’s references by leading an European cross functional team and building trust relationship with key accounts, ...
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Rotterdam School Of Management, Rotterdam

Master of Business Administration (MBA), General Management - Marketing

De septembre 2006 à décembre 2007
GPA 8.2 (very good)

MBA associate

Chez Amgen

De juin 2007 à août 2007
• Provided strategic recommendations for the launch of a new biotech drug on the French market (branding, market segmentation, product positioning and communication) • Gathered, structured and analyzed market and competition and identified particularities of the French Market • Defined sales ...
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Global Product Manager - IT Service Management

Chez HP Software

De août 2004 à août 2006
• Managed IT Service Management software (US$50m yearly revenue) life cycle from strategic marketing planning to tactical activities at corporate level • Defined requirements for current and future products by looking at market analysis, corporate strategy and customer/sales forces feedback • ...
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Technical Marketing Lead

Chez HP Software

De août 2000 à juillet 2004
• Responsible for educating internal pre-sales and support organizations worldwide for new products • Developed beta program strategy and execution (resulted in quality improvements) • Led geographically spread team (Netherlands, Germany, France) of technical marketing engineers • Introduced ...
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  • B2B
  • Cloud computing
  • Gestion de produit
  • Global account management
  • Marketing
  • Social media
  • Stratégie digitale

Langues parlées


Centres d'intérêt

  • Digital Platforms
  • Global Account Management
  • High Tech
  • Marketing
  • Product Management