Gwénola Hecaen

GDF Suez

• Marketing Strategy:
Conduction of Market Research, Competitor Analysis (future and actual SKUs) and Product Positioning
Forecasting of different indicators such as sales, promotional events, etc.
Responsible for the Marketing budget (120 000 US$ per year)

• Supplier management:
Contractual Negotiations
Trade marketing with other industrial food company: partnership, promotions, for different channels.
Management of the suppliers relation (contract, claims, quotations review, etc.)
Planning management for the promotion offer for each channel

• Promotion and PR:
Elaboration of Advertising & Promotional Campaigns

Event coordination: sponsoring of race’s cars (dragster), partnership with public events
Creation of the POP material (point of purchase) with an outsourced designer
Creation of prototypes with clinical tests at the client place, assessment of the quality/functionality, review of the client satisfaction
Dissemination of the promotion material to all warehouses in the territory
Management of Public & Media Relations
(TV, press, etc.)
Internet social media networking (Facebook, Twitter)

• Commercial operations:
Business Fair: show in the US. Project management with the export team. Overall preparation of the logistic (product, stand, study of the potential clients)
Prospection for partnership with the channel of restoration/hotel

• KAM for SORIANA:
Creation of a reporting model/template to manage the account of Soriana (performances indices, how to deploy for a better service and productivity the work of the promoters, 400 supermarkets)

• Thesis project implementation:
Discussions and negotiations with different companies to agree on the interest of the project
Organisation and supervision of meetings with the company to complete the project

• Consumer survey on actual and future social houses owners:
Stake: suggest a more adapted product to the client in order to avoid him contracting a second credit (after the house one, called Infonavit) in order to purchase a minimum of furniture.
Creation of a questionnaire for a whole survey
Meetings with people in their home or in the shopping house to have a good population sample
Result analysis in order to determine tendency for furnishing housing: Having the right list of furniture to satisfy the majority of the target population.

• Feasibility analysis:
Investigation about social housing in Mexico: Study the government program as far as social housing is concerned and the different bank financing credit offer.
Assessment of the different costs with the constructor in order to determine a new housing price
Credit simulation with a local bank: Analysis of the impact for the final clients.

• Thesis redaction (100 pages) and presentation in front of a jury of professional and professors

• On-site supervision:
Teams management and coordination
Responsibility of Security: ensuring strict compliance with security rules
Constant quality and conformity controls
Participation to client meetings to check the construction progress

• Negotiation with suppliers:
Verification of timely material supply
Prospection and on-site meetings with potential suppliers
Quotations reception and re-negotiation. A minimum of 5 quotations per batch

International Share Service Center in Dublin, Ireland:


• Improvement of company attractiveness:
Investigation about the value and the activities of the company within the Intranet
Reformulation of the company communication for applicants
Creation of a comprehensive information package for candidates
Analysis of possibilities to improve the performance of a newcomer in the company

• Sales department audit:
Observation of the B-to-B sales methods and the products applications
Interviews of salespeople to point out problems
Analysis of potential solutions to progressively increase team productivity
Report of the audit conclusions to the HR team and recommendations to the global sales manager

Knowledge Department in London, UK.
Recruitment consulting firm


• Database update:
Collection of information about board members in different companies throughout the world
Actualisation or internal rankings of companies and executives within the companies
Explanation of the French top educational system about the education of French candidates

• Participation to consultant meetings, introduction to the profession.