Henri Ruet
Consultant Stratégies Médias Sr, Kepler Conseil
OBJECTIF : Responsable e-marketing / e-commerce de préférence dans le secteur banquassurance.
PROFIL : 10 ans d'expériences dans le Digital notamment chez Fullsix avec des références comme Procter & Gamble, Société Générale, Bred, Deusche Bank, Orange Entreprises.
Depuis 2007 : Responsable e-marketing d'une start-up avec création et gestion d'une communauté de plus de 10 000 membres et la négociation de deals partenaires comme BBC.com : 21 000 000 de visiteurs uniques.
Récompenses : 2 clics d’or : Lectra, Monum
Cas d’étude Marketing : Pantene Pro V Essentials
EXPERTISE :
=> Cœur de métier : Marketing digital : acquisition, conversion et monétisation d'audience Supports Internet et Mobile
=> Mission : Conception, mise en place et pilotage de stratégies digitales.
=> Spécialités : e-CRM, médias sociaux, community management, e-réputation, stratégies virales
OUTILS :
=> Multicanal et CRM : utilisation SugarCRM, Salesforce, Neolane
=> SEO, SEM, Webanalytics : utilisation suites Google, Omniture, Yooda.
=> Environnements IT : Notions de bases Web2.0 : LAMP, Ajax, Java sous .Net ou J2EE méthode UML, avec briques ERP type SAP.
=> Bureautique : MS Office 2007.
=> Gestion de projets : Google apps / bases Mindmanager/MS Project.
Ecole de commerce : Advancia, ECCIP Management Program, 2007.
ADETEM, 1999.
DEA Sciences de l'Information, Paris, 1996.
WWW :
http://www.npaconseil.com/bo_medias/9/070405_NP...
http://www.clubic.com/actualite-269474-ad-tech-...
170 contactsSince 2010, I achieved critical digital projects for various clients : a Broker On Line, an Aeronautical subcontractor, one of the five best poker platforms in the world, an original and talented crowdfounding start up, a swiss online banking that will be launched in France in few months and now a vertical job board.
For most of them, I was dedicated to revamp the business model, optimizing revenues model, building forecasts, designing digital marketing plan, managing team to achieve the digital devices.
For others, I gave the opportunity to design business plans, to train the CEO , to organize roadshows supporting him and delivering relevant advices with VCs in France, Lux and USA.
2007 - 2010On-line Car Racing Game Launch : contribute to build
- business plan : revenues model optimization, quick wins
- marketing strategy : strategic and operational markketing i.e. targeted audience, competitors, positioning, monetization strategy (pricing grid, adv., revenues forecast), marketing plan and coordination.
- product : design, ergonomy, game-level and gameplay advisor
- site : contribute to build the game's community .
- Launch plan : partnerships with IT portals (Forecast : about 600 000 MUV from scratch), communication and media plan [PR : 3 tv, 4 press articles].
2003 - 2007Digital contents & services design and production : benchmarking, positionning, defining concept & editorial line, designing tree, columns & topics, copywriting.
Content & Services marketing and content acquisition : Internet, Mobile, eMailing, eCRM
Clients : Subcontracting with Softw. Engin. Companies and Interactive Agencies for clients as Danone, Bel...
2000 - 2003Digital contents and services design and production : sites, banners, WOM and Adv. campains...
Clients : Procter & Gamble (Mr Clean), Masterfoods, Nokia (Nokia Game), Orange, Canal +, Lectra...
1996 - 1999Head of programming of 2 theme-based channels i.e. Cine Palace & Rire.
Results :
- Increase audience ratings :
Rire 5,2% vs Comédie 4,9%
Cine Palace 2,8% vs Ciné-Cinéfil 2,9%
- Contribute to the RTL9 program grid