2009 - 2011Retail & Retail Marketing consultant
MIM _ New Look Group
Retail industry
June 2009– January 2011 (1 year 8 months)
- Consumer Segmentation _Product Marketing
- Retail Marketing
- Instore communication
- Visual Merchandising
- Store Operation
- Retail architecture.- Fixture Developement
2008 - 2009Key Account Director
Liganova, Stuttgart
March 2008– June 2009 (1 year 4 months)Germany _ stuttgart
Key account Management & Developement.
Main customer: adidas europe _ adidas global
Field:Retail Marketing & Retail architecture
Visual merchandising _ instore communication _ Graphic design
Team management & developement.
2006 - 2008Retail Marketing Manager adidas Region Europe
Public Company; 10,001+ employees; FRA:ADS; Sporting Goods industry
July 2006– March 2008 (1 year 9 months)Herzogenaurach _ Germany
Organisation & set up of the centralised European retail marketing departement (Performance & Originals stores).
Developement of a European: store audit _ store database (centralised activity & production).
Set up of an external retail marketing office (from creative developement to instore delivery/implementation).
Set up & management of the European retail marketing activity.
- Store opening
- Visual merchandising
- Team management, training & developement.
2006 - 2006Category Manager EMEA Performance Stores
adidas
Public Company; 10,001+ employees; FRA:ADS; Sporting Goods industry
January 2006– June 2006 (6 months)Germany _ Herzogenaurach
Strategic range planning & buyings
Visual Ranging & merchandising
Team management & developement
2003 - 2005Retail Range & Merchandising Manager
Public Company; 10,001+ employees; FRA:ADS; Sporting Goods industry
March 2003– December 2005 (2 years 10 months)France _ Strasbourg
Ranging & buying for own retail (performance et original) stores.
Visual merchandising : seasonal guidelines, team training, store opening.
Team management & developement
2001 - 2003Product Marketing Manager _ women & workout _ adidas France
Public Company; 10,001+ employees; FRA:ADS; Sporting Goods industry
March 2001– April 2003 (2 years 2 months)
Women & workout category
Strategic range management
Sell in _ sales force & main key account
1999 - 2001Visual Merchandising manager _ adidas france
Public Company; 10,001+ employees; FRA:ADS; Sporting Goods industry
January 1999– March 2001 (2 years 3 months)France _ strasbourg
Own stores & Wholesale
Store opening : own retail & field shop in shop
Back office & field VM team training
Back office VM team management & developement