Iris Gicquel
Responsable Département Online, VPCOM
Over four years passed in the videogame industry, experiencing all Marketing fields and general PR activities. Demonstrated abilities to work on simultaneous and successful product launches build on either long-lead strategies or very short timelines. Developed strong knowledge of Brand Management, Product Marketing, E-marketing, Trade Marketing, Community management and PR activities.
Dedicated, innovative, team-oriented
Strong videogame culture
English – Bilingual / German – Spoken / French - Native
99 contacts2007 - 2009Mission: Development and execution of all aspects of the Product Marketing Plan and Public Relations tasks.
Specialties: Brand Development/Management ¤ Market Analysis ¤ Product Marketing ¤ Trade Marketing ¤ E-marketing ¤ Positioning ¤ Advertising ¤ Buzz/Word of Mouth/Viral Marketing ¤ Public Relations ¤ CRM ¤ Public & Professional Events ¤ Community Management ¤ Building Relationships ¤ Intern Management.
References: JoWood Productions 2009 Catalogue / Mortal Kombat vs DC Universe / Unreal Tournament III (Epic Games) / TNA Impact! / Wheelman / Game Party / This Is Vegas / Winter Sports 2009 (RTL Games) / Commander: Europe at War (Slitherine)
2007 - 2007Mission: Assistance in Marketing daily activities and process ¤ Public Relations follow up, tools and event set up.
References: Stranglehold / Blacksite / Ultimate Mortal Kombat
2006 - 2007Mission: Development and execution of all aspects of the Product Marketing Plan and Public Relations tasks for videogames and Joytech range of accessories.
References: Dirge of Cerberus: Final Fantasy VII (Square Enix) / Europa Universalis III (Paradox Interactive) / Joytech
2006 - 2006Mission: Assistance in Marketing daily activities and process. ¤ Public Relations follow up, tools and event set up.
References: Guild Wars : Faction , Guild Wars: Nightfall (NC Soft) / Anno 1701 (Sunflowers) / Wild Life Park 2 (Deep Silver) / Warhammer : Mark of Chaos (Namco Bandai Games) / Gothic III (Jowood)