Jannick Ursulet

- Ensure global alignment with the Corporate strategy
- Set up the French marketing plan with the Southern Europe Marketing Director
- Ensure alignment with the regional Marketing budget & Marketing plan
- Support and develop sales pipelines through appropriate leads generation activities: Integrated Direct Marketing campaigns (IDM)
- Leverage corporate initiatives to extend Informatica France footprint
Customers base:
- Develop incremental customer demand (repeat business) through dedicated activities
- User Group activities (3 events/year ? 2 locally + 1 in the US)
- Networking (customer advocacy)
- Key contact for joint communication projects
Develop and increase awareness through:
- Press Relations (managed locally),
- Analyst Relations (managed locally and at European level),
- Branding (managed at corporate level & locally)
- Main DI/BI events
- Referencing Guides
Localisation: ensure localisation of appropriate corporate collateral,
local website?
- Maintain and assist in the further development of a partner ecosystem
Support the Alliances team thanks to the creation of dedicated tools:
- Partner e-newsletter (HTML) / one/quarter
- Dedicated page in the printed quarterly newsletter
- Support and leverage global partner initiatives
- Marketing database: updates, cleansing & segmentation (22,000 contacts)

- Field marketing
- Customer retention: loyalty program & satisfaction client survey
- Develop awareness : press relations, events
- Business development through new sales tool kit: products-oriented

- Support the implementation of the French subsidiary on the French market
- Develop, maintain and manage Corporate messages in France, Belgium and Middle-East
- Develop a French Partners ecosystem
- Support Belgian and Middle-East Partners activities through co-branded campaigns
- Develop sales pipeline through leads generation activities in France
- Develop and increase awareness through Press Relations, Analyst Relations, Branding in France
- Ensure attendance to main tradeshows (Progiforum, SECA...)