-
GL Events
- Event manager / International Business Developer
Brignais
2014 - maintenant
CITY EVENTS is the international summit where international sport stakeholders (suppliers, partners, cities, sport federations, Olympic committees, private organizers and medias) get together and shape the future of sporting events through exhibition areas and conferences.
-Event reorganization: define the business model and the commercial strategy,
re-think the event strategic position and identity, organize the working team: hire and manage two interns, select and negotiate with service providers
-Business and network development: create sales tools (database, commercial offers)
promote and sell the exhibition area targeting key actors and right holders, find new sponsors and promote the event towards potential business visitors, develop the event recognition and visibility
-Marketing and communication coordination: define the strategy in agreement with CITY EVENTS president/steering committee, co-create and co-develop communication tools in collaboration with the conferences manager (website, newsletters, brochures, online social networks)
-Operational Project management: select the venues and the hotels, liaise with suppliers,
manage/deliver/coordinate the event (20 people onsite: interns, external service providers and temporary co-workers)
-Budgetary control: establish the projections and report to GL EVENTS top management
-
GL Events
- International account manager / Chargé d'affaires à l' international
Brignais
2012 - 2014
SIRHA (World Hospitality and food service exhibition show), EUROPAIN (bakery and pastry trade show), SUCCESSFOOD (Contemporary food service trade show)
Developing the international sector: 6,3 million euros revenue sector, 600 clients portfolio:
Network maximization, revenue growth:
Managing the international agents over the world (USA, Argentina, UK, Germany, Spain, Italy, Turkey, Japan, South Korea): markets analysis and understanding, trade shows training, weekly reporting, visit on the international competitive shows, new communication tools development, commercial contracts negotiation
Selling services and stands on the exhibition shows to direct exhibitors, finding new clients, negotiating the prices
Dealing with French global accounts such as Métro and the Région areas
Following up the clients relationships: expertise, counseling
Implementing the shows on the sites
-
Mondelēz International
- Chef de Marché Hors domicile
CLAMART
2011 - 2012
Developing the area revenue on the out-of-home sector: 4.2 million euros : +1% year on out-of-home sector: 4.2 million euros : +1% year on year growth.
The distributors/wholesalers (direct): 20 on the whole Rhône-Alpes area
Negotiating the national agreements on the field
Selling necessary product volume in order to reach the annual objectives
Optimizing the relationships with the sites directors
Counseling and managing the selling teams, 5 to 30 sales representatives: products and market counsels, field support, sales challenges organization, commercial speech transmission
Setting up the promotion and animation operations with the clients
The final clients (indirect): prospecting, counseling and retaining customers: enables to sensibilize the client to Kraft Foods Products before the sales representatives visit them
-
Hewlett Packard
- Chef de produit B to B zone EMEA
COURTABOEUF
2008 - 2010
Launching and managing of a new service : data recovery and of a new product: 3PO (non H.P. manufactured products): defining the marketing mix, managing the suppliers, selecting the products, training of the sales representatives = 20 global account sales rep. Competitive analysis. Setting up, carrying out and analyzing reports = revenue analysis (sales internal distribution). Maximizing and coordinating the H.P. website.
-
Dynastar S.A.
- Assistant marketing opérationnel France
2007 - 2007
Organisation et suivi d’événements, benchmarking sur internet, élaboration de la gamme des produits en anglais, réalisation d’une étude sur les parutions dans la presse spécialisée.
Secteur: Equipementier sportif
-
Freepresse/Schiavon Carideal
- Commercial
2005 - 2006
Contact clientèle, suivi d’une vente relance et prospection de nouveaux clients, organisation de la participation de l’entreprise aux événements spécialisés.
Vente d’espaces publicitaires aux annonceurs, prospection d’annonceurs, conception de bases de données informatiques, suivi relations annonceurs .
Secteurs: Media et communication/Mandataire automobile
