Jerome Loridan
Marketing Manager - Microsoft Exchange - Communication & Collaboration, Microsoft
Business & product Management of Email / Communication & Collaboration workloads + Security (Microsoft Exchange / Microsoft ForeFont)
2007 - 2011Office product line & business management
Office 2007, Office 2010, Office 365
2006 - 2007• Sales of E-series Smartphone and solutions to the French Telecom Carriers
• Achievement : highest EMEA revenue growth, from 5th to 2nd place in EMEA
2002 - 2006• PDA product porfolio management – P&L Management
• Achievements : from 6th to 1st EMEA position, 2,5 times the average EMEA performance, market share doubled in 9 months
• EMEA pilot for PDA GPS navigation solutions (Navigon, Via Michelin, TomTom navigator) and for GPRS solutions (SFR, Bouygues & Orange)
• Retail and corporate channels management (distributors & resellers)
• Promotions, sales tools and incentives definitions
1999 - 2002• Business plan & Marketing plan definition on the corporate segment, go to market optimization, product and services adaptation and communication for this segment
• Accounts segmentation, sales analysis (sales in and out), vertical marketing for a 1 billion euros revenue target
• Enterprise web site definition, corporate account e-letter definition and follow up, strategic presentation creation (CEO, Sales Forces), events management, call center operations definition
1998 - 1999• Satellite Broadcast core network definition and creation for an ISP
• Very high bandwith content broadcast (34 Mbps) around thousands of POP in Europe (HTML, Audio, video, databases, docs)
1996 - 1997• Product management, costing and pricing, mix definition, sales forecast, competition analysis, training, press tests, sales tools creation, price list management, promotions…
1995 - 1996• Creation of a multimedia business group
• 9 people management, Multimedia CD-ROMs creation & sales
• more than 15 projects managed
1995 - 1996• Start and manage Adobe Acrobat software solution for France – EMEA reporting
• Evangelization, presentations, project management…