Johanna LA RICHARDERIE

Responsible of the event coordination on site. Reception of 12 groups of varying profile and nationality (11 Bacardi stakeholders per group selected by Bacardi London). The responsibility included :
- Preparation and management of the arrival, accommodation, visits, tasting, reception, dinner, evening activities
- Management of stock (bottles and equipment), delivery and storage, logistic of expenses
- Reply to guest unexpected requests (travel, health, expenses…)
- Regular report written and daily oral contact to the Agency London-based

- Participation to the realization of Marketing tasks, Business Plan, and Budget Management for 3 brands (‘Bisquit’, ‘Collison’, ‘Alchemy of Gold’)
- Creation of ads for ‘Destiny Woman’ magazine
- Conception of guides for sale teams

- Studies and researches on the Cognac market evolution and Cognac Competitors
- Participation to the starting up of the Brand Home
- Organization of Director receptions and visits