Julia NOEL

• Launch of two new SKUs S. Pellegrino flavored “Limonciata and Aranciata” on retail and creation of a toolkit for national sales teams.
 Annual sales in year 1 (in value): € 1.5 million

• Active participation into the reflection of the 3-year brand strategic plan on the French market by the analysis of the 10-year brand review on both channels Retail and OOH, the building of Business plans and the monitoring of financial feasibility studies through P&L

• Development of the 2011 Media plan for mainstream and trade press, and brief for the realization of creative visuals in collaboration with the S. Pellegrino headquarters and Ogilvy Milano.

• Implementation of dashboards to monitor brand performance indicators through panels (IRI, Kantar, GFK)

• Management of 1 intern and 1 marketing assistant

 Achievement: S.Pellegrino range: +12% in vol vs YA
 Budget: € 1,7 million

Development of the action plan as part of the S. Pellegrino partnership with the Cannes Film Festival by the:
- Conception of a Limited Edition for both channels Retail and OOH
- Implementation of a visibility plan in Cannes: product placement, sampling, VIP reception area
- PR and press activation: mainstream and trade
 Budget: € 500K
 Achievement: 4 pts in GFK index awareness

• Management of the action plan as part of the partnership between Eau de Perrier and Nespresso with the
international culinary event Bocuse dʼOr 2011 by the:
- Negotiations and optimization of contract terms
- Brief for the conception of the pop-up Gastronomic restaurant by the design agency
- Recruitment of necessary staff (20 pers.)
- Reception of 500 international VIP guests and monitoring of operations during 4 days
 Budget: € 500K

• Organization of PR launch parties for Limited Edition “Perrier by Dita“ and “S. Pellegrino by Bulgari”

• Participation in the referencing of a new supplier by working on the product launch strategy, managing the order processing and shipments to 60 hypermarkets and organizing the training on new equipment for sales teams