Julie ANTONINI

I am responsible for the product management of the low end franking machine as well as the analysis of two transversal subjects: the strategy regarding alternative carriers and the impact of printing evolution on the envelopes for the mailing market

Product management missions:
- consider business stakes of new developments in incremental terms vs. existing situation
- build a group strategic marketing vision reguarding product business plans assumption and consolidation
-Define the scope of the next steps for the product in the different countries

Missions reguarding alternative carrier strategy :
-Identify opportunities
-Define solutions

Missions reguarding envelope printing evolution:
-Understand the current trends
-Assess the stakes of "envelope customization"

•Performed analysis and follow up of a Market Sizing study on Folder Inserter worldwide market potential :

-definition of priorities and capitalization on business opportunities

-collection of the subsidiaries Best practices on business levers

•Managed price studies and recommendations of the whole Folder Inserter range

•Developed worldwide market and competition analyses with benchmarks