Julie Mayer

- Conseil et planning stratégique sur les comportements alimentaires, les comportements de santé et les changements de comportements

- Rédaction de contenus, vulgarisation scientifique

- Aide à la production audiovisuelle en partenariat avec des entreprises de production documentaire pour la TV / le Web / l'institutionnel

2009-10 Consultant in Social Marketing at Proteines Agency
Paris, France
For a public health program aimed at preventing childhood obesity, within the national coordination team:
- Definition of annual themes (messages, tools, actions), using social marketing techniques
- Monitoring and evaluation of the program using qualitative and quantitative methodologies: interviews, questionnaires, focus groups
- Participation in the expert committee to share knowledge about health habits studies, obesity prevalence data and to discuss the definition of the annual themes
- Recruitment of new entities: contact and training
- Initial and continuous trainings of the local project managers
- Organization of sharing sessions between the national coordination team and the local project managers
- Video content producer for a project on physical activity
- Monitoring of a scientific study on physical activity
- Participation in the trainings of the international coordination teams
- Participation in a European think tank on social marketing and evaluation
- Recommendation in social marketing for clients developing short videos for television and a new web platform on health habits

2006-9 Strategic Planner at Proteines Agency
Paris, France
Prospective analysis of food and health habits at national and international levels, for clients in the fields of food distribution, food production and public sector
- Client awareness to generate business for the agency
- Prospective clients’ awareness with the organisation of specific events on food, health and environment issues
Development of collaborations and follow-up of studies with experts in social sciences
- International study about health claims
- PhD on the pleasure of eating and child food socialisation
- Qualitative study on the perception of health messages according to the social background
- Quantitative study about purchases of obese households
Mapping of experts in social sciences
- Identification of experts to participate in scientific committees
- Experts’ interviews for corporate documents
Production of scientific reports about food and health habits issues
- Marketing to children
- Obesity and soft drink consumption
- Aging and life habits
- Food and health habits according to the social background
- Development of children’s taste
Development of qualitative and quantitative studies
- Focus group: perception of environmental issues by consumers following the creation of a new governmental department on environment
- Questionnaire: over the counter practices in pharmacies by the consumers after a change in the regulation of medicine distribution
- Interviews: customers’ relationships with the pharmacy

Apr-Sept 2006 Researcher in Sociology at the CIRAD (Agriculture Research
for Development)
Hanoi, Vietnam
Project on the perception, by Hanoi inhabitants, of the sanitary quality of a selection of food products
Qualitative interviews and quantitative questionnaire
Training and monitoring of the team in charge of collecting the data
Analysis of the results
Communication of the results in research meetings and publications

OTHER EXPERIENCES

Member of the company’s CHSCT (Committee on Hygiene and Security of the Company) (2008-10)

Video and photography projects about food cultures (current)

Publication of articles in national magazines about cultural events in Malaysia (2003-04)