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Julien CHEVIGNON

PARIS

En résumé

Pas de description

Entreprises

  • YouGov France - Directeur Général / CEO France

    2011 - maintenant DIRECTEUR GENERAL / COUNTRY MANAGER
    YouGov plc is an international market research agency headquartered in London and has been a global leader in the development and use of internet-based research since its founding in 2000. Annual revenue is c. €65 million for about 500 employees.
    . Setup and develop the French satellite office from scratch.
    . Develop a business plan (with full P&L responsibility)
    . Build and develop relationships with potential new clients, manage the new business process, the sales pipelines and drive business opportunities.
    . Build and drive a high performance team
  • Nielsen - Director, Client Consulting - Head of Europe Pricing&Portfolio

    New York 2003 - 2011 Nielsen BASES (Booz Allen Sales Estimating System), a Nielsen company, Paris
    - Consulting firm specialized in new product evaluation and marketing for consumer goods companies

    . EUROPE REGION MANAGER, Nielsen Consumer Pricing&Portfolio - Coordination of Nielsen services around pricing strategy and portfolio management
    . Direct management of a team of 14 persons: 1 Director, 4 Managers/Associate Managers and 9 Analysts in France, UK, Spain, Germany and Poland.
    . Previously Account Director for Unilever Global Hair
    . Supervised and coordinated international projects from business proposals to in-person presentations of results: wrote final reports, conclusions and strategic recommendations for new product launches for FMCG companies (Unilever, Danone, Nestlé, SC Johnson?)
    . Initiated and implemented competitive environment, brand portfolio, and price elasticity analyses.
    . Hired, trained and presently acts as a Manager for 4 direct reports and 2 in dotted line.
    . Conducted forecasts thanks to a proprietary mathematical model, analyzed panel and retail data (ACNielsen?), optimized launch marketing plans which led to the successful launch of new products or the re-introduction of established brands.
    . Working environment (deliverables, communication ?) exclusively in English
  • Carrefour Singapore Pte Ltd - Merchandise Direction - Intern

    2001 - 2002 Carrefour SINGAPORE - Internship: 8 months
    . Redefined the assortment structure and the competitive positioning for non-food goods (market mapping, items to be listed in the future…).
    . Implemented a logistics optimisation tool based on sales turnover and trained the Food supervisors (new shelving, optimal facing…).
  • ESSEC DIRECT SERVICE - Tresorier

    Cergy-Pontoise 1999 - 2001 Treasurer of a Junior Consulting school society - Marketing Research and Consulting.
    . Market research and client satisfaction studies, Focus Groups, qualitative interviews, product and website launches…
    . Management of a 9-person team with a total turnover of 500 000 €.
    . In charge of business development
    . Clients: McKinsey, Air France, France Telecom, Pizza Hut, BP, Pechiney...
  • Air France - Operational Marketing Division, Commercial Headquarters

    Roissy CDG 1999 - 1999 Internship: 3 months
    . Conducted market research and client satisfaction studies and involved in building commercial action plans for the youth.
    . Analysed the financial and promotional impact of several advertising campaigns.

Formations

  • ESSEC Business School (Cergy Pontoise)

    Cergy Pontoise 1998 - 2002 Marketing & Strategy - ESSEC MBA
  • Lycée Du Parc

    Lyon 1995 - 1998 Prépa HEC

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