Julien PRAT

Ethical and OTC portfolio (Rhumatology, Allergology, Gynecology...) Turnover : 115 M€ (Structum®, Dexeryl®, Ludeal/Daily®...)
Revitalizing and launching products on the french ethical and OTC markets
- Coaching and leading a team of 5 people
- Coordination and implementation of action plans for each range with qualitative
and quantitative monitoring
- Compliance with the objectives with optimization of the operating account
- Implementation and following up the promotional campaigns
- Coordination of promotional activities (doctors, pharmacists, wholesale distributors)
- Implementation of round tables and workshop with health professional
- Relationship with KOL and learned societies (advisory board, symposium...)

WW turnover: 65 M€ (Tardyferon®, Cyclo3Fort®)
- Management of 25 affiliates and subsidiaries (Europe, Latin America, Maghreb...)
- Creation and adaptation of promotional campaigns
- Implementation of adapted marketing skills
- Elaboration of the annual strategical marketing plan
- Follow up and enforcement of the local marketing plans
- Presentation of the promotional campaigns and workshops animation

- Participation to the elaboration of the campaign and promotional tools
- Follow-up and analysis of the results (GERS, THALES, internal sales data)