Laetitia Coraccin

Doubled telesales productivity and tripled its contribution to actual revenue

• Accountable for marketing contribution to ERP and CRM sales pipeline across business segments
• Deliver lead generation and awareness campaigns, own marketing budget associated
• Manage an external team of 6 telesales and coach two marketing and sales assistants
• Design end-to-end follow-up processes with the sales team to improve lead-to-revenue conversion rate

WW “Change Management” Award for the international impact on the launch of a program impacting 20% of the Microsoft Office revenue. Also multiplied by 10 in 1 year the number of Office system partners

• Define the marketing plan for the Small & Medium Business and Consumer segments
• Launch Office 2007 thru retail, OEM and resellers channels, engage partners and train sales teams
• Pilot demand generation campaigns execution across business units
• Define sales objectives, stretch goals, and full packaged product production forecasts

Best Large Account campaign Award, realized 170% of the deployment objective

• Define and execute marketing plan based on market and competitive intelligence
• Engage and train account managers, support them in demos to prospects
• Spokesperson for the press, customer and partner events, and internal evangelism
• Lead awareness and demand generation campaigns, build partnerships with major OEM (HP, FSC, Toshiba)

- Creation of Microsoft Certified Program promotional tools, execution of recruiting and renewing campaigns
- Organization of events: recurring trainings, national technical partner event (2000 attendees), French party at Fusion in Los Angeles (150 partners)
- Rework of partner online portal, resulting in a 200% increase in unique users