Laura Bokobza

Identify and build partnerships for Parnasse :
* develop cross-business opportunities, bundle sales of telcos + non-telcos offers,
* drive sales of Parnasse products and services

Recruit new customers
* Development of tools and means to build awareness and increase value of the Parnasse brand in coherence with the luxury segment and in conformity with Parnasse brand guidelines.,
* Develop sales opportunities for Parnasse for Executive Boards, specific clients, Orange Business Services clients, tailor-made offers
* Identify and run distribution channels opportunities both internal (Orange shops and Business clients) and external (partnerships)

Create and manage communications tools and means of sales and sales support
* all members communication (newsletter, brochures, web site)
* public relations
* press relations
* events
* partnerships

Role :
• Manage sponsorship and partnerships for France operation : definition of France strategy within the Group guidelines, assessment of needs for negotiations with partners, management of daily relationships, definition and implementation of activation plans in liaison with Marketing and Portal activities
• Manage Events and Public Relations for France operations : production of events whoever the project manager is based on France territory (internal, sponsorhip, Group comm, sales, etc.); conception of Orange branded events; management of Public Relations programme
• Manage products press relations for France operations
• Manage team (~40 people) and budget (~50M€)

Achievements :
• Redefinition of the Sports Sponsorship Strategy for 2008-2011 : targets, objectives, constraints, negotiations, activation plans
• Successful launch of the Products & Services Press Relations department – releases x10 in 1 year
• Organization of 2007 Rugby World Cup for Orange in France
• Reorganization of the team after merge of 4 communications department following reorganisation of France operations : definition of roles and new perimeters, management of people transfers, etc.

Role :
• Liaise with key specifiers across the Group (Legal department, Building Managers, Boards, etc.) to assess needs in the different general expenses commodities (Lawyers, Temporary Work, Supply Chain, Facilities Management, Consulting…); liaise with Communication and Marketing Directors throughout the Group (World, all brands) to assess needs
• Define appropriate Sourcing Strategies on all categories whether MarComm (Media, Advertising, Sponsorship, Communication agencies, PR/Events, Premia, Press relations, Market research, Direct Marketing, etc.) or General Expenses (Consulting, Lawyers, HR activities, Office services, Supply Chain, Facilities Management, Print activities, …)
• Work closely with Content Division to support the acquisition strategy for all terminals (mobile, PC, TV, visiophone) on all types of content (Cinema, Music, Sports, Games…)
• Manage team (~40 people) of commodity managers and buyers in charge of carrying out defined strategies

Achievements :
• Rationalization of media agencies portfolio and joint process improvement leading to 10% savings in the commodity, rationalization of 3rd-party production suppliers with 10% savings
• Participation in the VOD team (Warner Brothers, Fox deals) leading to the first Hollywood majors contracts for FT Group
• Participation in NExT Branding core team (4 people) to support Advertising Agency choice
• Definition and implementation of a control and validation process of sponsorship contracts
• Various below the line Worldwide and European sourcing : 20% savings in Market Research, 30% savings in Premia, 15% savings in PR/Events for example

Sectors: Media, Multi-channel retail, FMCG, Private Health Sector

Mission examples:
• Strategic Sourcing on indirect categories (above and below the line marketing services mostly) for several clients
• Marketing coordination efficiency improvement for catalog sales in Europe
• Content cost efficiency improvement in press sector

Role :
• Development of European strategy for the market segment; innovation programs in full collaboration with key accounts; growth strategy proposals

Achievements :
• Development of worldwide market segment e-Business strategy and Web site architecture construction. Coordination with creative agencies and other Market Managers (Asia, US, Latin America)
• Product lines management for existing products – portfolio rationalization after merger, promotional activities
• Co-ordination and lead of the communication and promotional plans for all activities around tablets