Laure Verdeau

- Intervention sur la création et le renouvellement de concepts
- Elaboration de campagne de communication (rédaction d'éléments de langage et stratégie de diffusion multi-canal)
- Adaptation de la politique commerciale: opérations de partenariats et opérations de génération de trafic locales
- Création de partenariats ad hoc

Reprise et finalisation du nouveau concept amorcé lors du changement d'investisseurs.
Mise en place d'une stratégie à trois ans.
Validation du budget attenant.
Recrutement de prestataires et fournisseurs.
Rationalisation et actualisation de l'offre produit.
Refonte de la communication et de l'identité.
Gestion d'opérations de génération de trafic.
Mise en place d'outils d'homogénéisation des procédés en boutiques, et de la formation des vendeurs.

Selection of projects among more than 15 cases
o Developed of a high-impact marketing viewpoint on the future of the global media and culture field - value chain and profit pools evolution and prospective
o Developed long-term scenarios for a leader in terrestrial passenger transport services, with a portfolio of 40+ activities
Defined financial and strategic profiles of the company’s activities and a set of options by activity
o Redesigned the value proposition for a leading French retailer of rental equipment
o Streamlined the product catalogue according to the new customer segmentation
o Identified working capital optimization levers for a global retail group, operating multiple formats in ~10 countries to strengthen its balance sheet (achieved savings amounting to 6 days of sales)
o Assessed alternative selling channels for 15000 unsold luxury branded mobile handsets, for a mobile phone manufacturer. Developed a selling kit and assisted the client during negotiations
o Built a business plan for a post-acquisition project in order to explore how to restore revenue growth and profit margin of a book publisher for two Private Equity funds
o Assessed French market potential thanks to a large scale call campaign (managed 5 temporary workers)
o Reviewed and assessed the opportunity to enter the Spanish market for a strategic due diligence
o Supported a leader in luxury goods in the optimization of its supply-chain
o Assessed savings related to relocation of part of the production of leather goods
o Audited and optimized the organization

o Managed new products launch in leather goods, accessories, watches and jewellery
o Prepared buying books for bi-annual show-rooms and participated in buying sessions
o Interfaced with supply-chain for products launch and store managers for special events and VIP requests
o Set-up monthly and weekly reporting in order to follow the sales breakdown (follow-up by units, buyers nationality, average spend, sales per square meter…)
o Organized challenges and sales incentives in the 93 stores network spanning Europe, India, Middle East and Russia
o Edited the products and events monthly Newsletter

o Product development and launching for 2 foundation products
o Elaboration of promotional tools design on 3 products