Laurène Kaeppelin

Since January 2011:

1/ Product strategy Manager : develop Alcatel onetouch product concept/line up

2/ Product marketing for key group operator (Orange Europe, T-Mobile Europe, O2/Telefonica and some other customers)
** Participate to the product selection process -(Product material preparation,coordination with PDM on the product status, coordination with the GAM on product strtagey by customer...)
** have a real knwoladge on the product strategy and product segmentation for each operator
***in coordination with the Global account manager, manage our product portfolio by customer, do benchmark and competition analysis by customer
**** develop the right marketing tools for Product presentation for key customer meetings
****participate to the Key road map session by quarter to present our new product propisitions (Orange, T Mobile, O2/Telefonica...)

From June 2007 to December 2010: Area marketing manager (UK, Ireland, Italy, Eastern Europe)at Alcatel one touch, Paris
-Elaborate with sales team new product marketing plans & launch strategies
-Monitor a benchmark on competition (technology, pricing, trends, and product)
-Define in corporation with CTS and marketing managers local product requirements and adaptation (colour or design exclusivity, software and hardware customisation)
-Provide the adequate support level to the sales teams in terms of product/technology information, roadmap, product update
Orange group marketing support (for the 10 Orange affiliates in EMEA)
-Introducing Alcatel newest mobile phones and managing individual projects dealing with KAM and CTS.
-Support Orange with key device customisation and launch the global selection of mobile phones relating to their portfolio.
-Support our Orange KAM on global customisation issues and technical queries, controlling mock-ups, testing and marketing sample processes.
-Work with sales, marketing and supply chain to prepare, plan and execute product launches.
-Prepare and present product strategy, roadmaps, positioning statements, key features, content and accessories to Orange every quarter in collaboration with our Orange group Global Account Manager (presentation in front of more than 50 people) and with KAM to push Alcatel portfolio for ranging
-Do a benchmark of all Orange tariff plan and offer to propose the best Alcatel offer to Orange group/affiliates

O2/Telefonica group marketing support (6 affiliates)
-Prepare portfolio presentation to O2/Telefoncia KAM each quarter
-Provide them all support (product presentation, selling point presentation, samples, product update) to push our devices to O2/Telefonica

Exhibitions
-Organize the 3 GSM World Congress (international mobile phones exhibition - Barcelona)

January – June 2006: « TCT Mobile SAS » Alcatel, Paris

-Create new 2006 brochure, leaflets and POS with a graphics agency
-Develop Trade marketing tools to boost sales.
-Develop communication tools: partnership with artist and signer via our label “Music Mobile by Alcatel”.
-Organize exhibitions (operators: SFR, Orange, Bouygues and distributors) to promote Alcatel mobiles and to train sales force.

June – December 2005: « FOLIES », producer of pastry/bakery products, BANGKOK, Thailand,

-Launch of new Folies shop in Bangkok city center: Planification and collaboration with the different suppliers, choose and buy the new equipement
-Marketing and sales strategies: Promotion campaign to launch the new shop and boost sales & Launch loyalty card system