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Laurene MADINIER

Manosque

En résumé

My experience so far has enabled me to acquire various skills, allowing me to become more efficient, responsible, reactive and adaptable. Independent, I enjoy working in a team and adapt easily to any kind of business environment. Through my work and the time I spent abroad I have developed good communication skills and the ability to build multicultural business relationships.

I am familiar with the various actors of a commercial network and the daily issues they face. My different positions as product manager, Trade-marketing manager and currently as Marketing manager have allowed me to work on various missions such as working on marketing plans from conception to implementation, handling both strategic and operational aspects. I am also in charge of the network animation and the performance analysis, providing tools and support to the commercial team. All this experience has increased my knowledge of Marketing and Business. Furthermore, I am self reliant and have good analytical skills which I believe are required for Marketing and Sales position.

Mes compétences :
Marketing opérationnel
Cosmétiques
Dynamisme

Entreprises

  • L'Occitane en Provence - Sales manager/ Responsable de Comptes Travel Retail

    Manosque 2016 - maintenant
  • DFS - Sr Ass Merchandise Manager

    2014 - 2016
  • Interparfums - Marketing and Communication

    Paris 2014 - 2014
  • Charmant Group - Marketing and Communication Manager

    2012 - 2014 - Responsible for marketing and communication strategies of licences and housebrands (conception and implementation of marketing plans)
    - Organization communication, advertising, promotion, merchandising and PR activities.
    - Management and follow-up of the Trade Marketing actions
    - Coordination with international and sales teams
    - Foster close relationships with suppliers and agencies
    - Conception of promotional and commercial tools and supports
    - Purchase and management of POS
    - Organisation and implementation of events (seles meeting, showroom, fair..)
    - Sales analysis (sell-in&sell-out) and set up of rescue plan if needed
    - Budget monitoring
    - Team Management
  • La Prairie - Chef de produit/Chef de Projet Trade Marketing

    2010 - 2011 - Marketing plans conception and implementation
    - Definition and follow-up of yearly and monthly forecasts, budget monitoring
    - Development of POS, props, commercial and promotional tools
    - Sales analysis (sell-in/ sell-out) (NPD panel)
    - Negotiation and management of Trade Marketing actions: stores, shops, department stores, hotels
    - Merchandising follow-up
    - CRM management: loyalty program “Privileges by La Prairie”
    - Team management: two collaborators
  • Laboratoires Darphin-Estée Lauder Group - Product Manager jr

    2009 - 2009 - Marketing plan conception and implementation : concept, packaging, pricing, launch plan
    - Market and competition analysis
    - Results follow-up
    - Development of POS, props, commercial and promotional tools

Formations

Réseau

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