Laurent de Bar

Strategic and operational support in Interactive Marketing for Nissan & Infiniti brands across major regions (US, Europe, Asia) and emerging markets (140+ countries)

• Development of global interactive strategy for Nissan & Infiniti
• Development of Nissan & Infiniti online VI guidelines
• Implementation and deployment of global Content Management System
• Development of Infiniti brand pre-launch microsites (Russia & China)
• Implementation of product microsite and associated dialog program
• Establishment of global Interactive Marketing KPIs
• Development of global Domain Name management policy
• Management of Global Asset Sharing activity & Production using CAD/3D
• Management of external suppliers (agencies, consultant....)

Management of centralised B2C Internet activities across 10 European countries (National Sales Companies):

• Development of business strategy
• Implementation of National websites & product microsites
• Development of metrics strategy & deployment of solutions
• Deployment of design guidelines across 30 markets (inc. 20 independent NSCs)
• Development of online media strategy
• Integration of local B2C Internet activities with central platform
• Management of suppliers (Consultant, Interactive Agency, Media Agency)
• Won 5 Awards for Micra & 350Z pre-launches and launches microsites

Experience in strategy development, project planning and client support in the B2C environment

Safeway
• Maintenance & enhancements of brand website
• Creation (strategy, creative & technical) of new website inc. online shopping
• Set-up of third parties partnerships and alliances
• Management of e-CRM campaigns
• Online support for in-store promotional activities

Stepstone
• Creation (visual and technical) of an interactive TV website

Experience in conception of CRM programs, telemarketing campaigns, press, radio and outdoor advertising

Safeway
• Top customer loyalty and retention CRM program
• Shared shoppers acquisition CRM campaigns
• Management of suppliers (Telemarketing, Datacapturing)

South African Airways
• Press, radio and outdoor advertising campaigns
• Press campaigns (trade)

Experience in database selection, direct mail creative development, print/production, lasering, response handling and analysis

SAAB Great Britain
• Customer loyalty and prospect development direct mail campaigns
• Co-ordination of Dealer Direct Marketing Program

Holyman Sally Ferries
• Customer and prospect development campaigns (consumer and trade)
• Launch of Customer Loyalty Program

Eurotunnel
• Co-ordination of the Freight Customer Loyalty Program

Kodak
• Acquisition campaign for new product launch

Novell
• Customer and prospect programs (consumer/trade)
• Advertising awareness campaign