Lex Bradshaw-Zanger

Lex Bradshaw-Zanger

Chief Digital Officer, MEA, L'Oréal
 

Précédents : Universitat Pompeu Fabra, Ecole Supérieure De Commerce, UNIVERSITY OF WESTMINSTER

 

    En résumé

    Lex Bradshaw-Zanger, an integrated brand marketer with a passion for marketing-communications from a 360° perspective, has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East. His work in branding, strategic planning, acquisition and development have brought increased profitability, both on and off-line, to a wide range of luxury and professional products for such companies as IBM, L'Oreal, Remy-Cointreau, The Home Depot, Island Global Yachting and HSBC. Lex is a highly accomplished, trilingual, strategic thinker and team leader. His experience is not only global, it is broad; in both acquisition and development: From strategic consulting to new brand development, to the creation of on and off-line campaigns to the deployment and management of CRM systems, direct marketing programmes and the creation and deployment of websites. His approach is informed, as well, with a keen understanding of data and analytics, and a focus on ROI; he builds high-performing teams focused on process innovation and measurable results. Lex has an MBA in Strategy from the UPF in Barcelona, and undergraduate finance degrees from EuroMed Marseille and the Harrow Business School in London. www.linkedin.com/in/lexbradshawzanger www.tikora.com

Parcours

Client Partner

Chez Facebook

De avril 2012 à mars 2014
As part of the business partnerships team, I work with a select group of clients who partner with Facebook to drive better ROI on their marketing investments. With a focus on digital and social strategy we work hand-in-hand with creative and media agencies as well as brand marketers to leverage the ...
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Regional Director, Digital Strategy & Innovation

Chez Leo Burnett

De 2010 à avril 2012
Head of Digital & CRM practice (previously Arc Worldwide, integrated to Leo Burnett) across the MENA region. Regional Digital Strategy Lead > Manage team of digital strategists & planners > Training plan for employees & staff > Change agent for agency model Business development > Strategy ...
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Business Director

Chez WPP Group - OgilvyOne, FullSIX, JWT

De décembre 2004 à avril 2010
WT, Business Director, teamHSBC France Lead - Paris > Coordination of WPP teams: JWT, RMGConnect, MindShare & Neo@RMG (Media), Research International > Strategic development & launch of online bank offering: Direct Savings Account > Digital business development across CRM/Direct, content ...
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Compétences

 
  • Advertising
  • Analytics
  • B2B
  • B2C
  • B2C Marketing
  • Branding
  • Business
  • Business development
  • Voir toutes les compétences (27)