Lionel BUTTIN
Global Marketing Manager, www.lionel-buttin.com
>> Technical and Marketing educational background
>> 6+ years experience at delivering innovative Marketing tools and campaings to support sales growth.
>> In 2006, I joined Gambro, a global medical technology company as Product Manager to effectively support the worldwide launch of a brand new dialysis monitor. Since 2009, I'm Global Marketing Manager in charge of managing, launching and promoting all products relating to IT and clinical diagnosis software.
Core Competences (High Tech - Medical devices industries)
Product Marketing, Cross-functional project management, Branding, Product identity, Marketing IT, Communication, Marketing technology, Digital media, Education and training on IT, Sales tool, Promotion tool
148 contactsGambro, Lyon (FR)
Global Marketing Manager – Clinical diagnosis software & Information Technology
PROJECT:
- Defining and leading the implementation of the Gambro Clinical IT Strategy
- Management of the IT products portfolio (clinical diagnosis software and Quality control tools)
MY CONTRIBUTIONS
- Defining Marketing Requirements Specifications
- Providing effective guidance to R&D in regards of marketing requirement specifications
- Project management with cross-functional teams
- Graphical User Interface design and ergonomics
- Setting the new IT platform offering design: Value proposition, positioning, key selling points, branding, business model, pricing strategy
- Building effective sales and training tools to support local sales teams during launch phase
- Raising internal and external awareness on the new IT plateform
- Education and training
2006 - 2009Gambro, Lyon (FR)
Global Product Manager
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PROJECT N°1
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Create a dedicated internal sales tool, including Fight Kit to:
- Secure the worldwide roll-out of marketing and sales messages/pitch in the scope of a new dialysis monitor launch
- Streamline sales pitch and value proposition over the world
- Make the product "stands/famous for..."
MY CONTRIBUTIONS:
- Project Management, Content creation, Sales/Pocket Fight Kit, Sales Tool-Kit, Competition benchmark, UI concept, User experience, Follow-up with the multimedia agency, Global and local launch, Training and education.
KEY ACHIEVEMENTS:
300+ users worldwide - Translated in many langauges -Became the entry point for educating sales teams - High user adoption across all countries
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PROJECT N°2
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Use innovative web-technologies to:
- Communicate, promote, and show case a brand new dialysis monitor to customers
- Support brand values and new positionning
- Make customers ambassadors of the new dialysis system
MY CONTRIBUTIONS:
Project management with cross functional teams, Content concept, All design inputs, Follow-up with the communication agency, Content validation, Training, Internal&External promotion of the website, Training and education.
KEY ACHIEVEMENTS:
2 design awards - About 1000 visits/month - Great ROI (still used today)
2006 - 2006Perimed is the world leader in developing, manufacturing and marketing state-of-the-art equipment for microvascular diagnosis [80 employees - $m turn over]
PROJECT
Create Marketing and Sales materials to support the launch of Laser Doppler Imager
MY CONTRIBUTIONS:
- Refining product identity and visual signature
- Creation of a Marketing brochure aligned with scientific arguments and versus competition claims
- Prospection (Private clinics, Public Hospitals)
- Frontline selling
KEY ACHIEVEMENTS:
2 Imagers sold in 5 months
2003 - 2005PROJECT
Penetrate the food and pharmaceutical industries market
MY CONTRIBUTIONS:
- Direct Marketing (emailing campaign)
- Prospection (Phoning)
- Frontline selling (Process mapping, Information System audit, adoption management)
- Account management with senior consultants
KEY ACHIEVEMENTS:
3 new key accounts - 150k€ turn over