Lisa Marçais

I am working on NESCAFE brand, leader on French soluble coffee market.
- Development of Promotional plan: Promotional operation under licence on NESCAFE including brief to agencies, coordination with sales service, creation of promotional devices, and development of the promotional web site.
- Analysis of NESCAFE performance : monthly reportings, optimization of dash-boards, panels analysis.
- Product development : writting new products concepts, creation of new packagings, analysis of the results of the study.
- NESCAFE PLAN: Reflection on new issues of NESCAFE on sustainable development

In charge of marketing actions on famous cheeses’ brands such as Roquefort Société (blue cheese), Istara, Le Roitelet:
- Strategic Reflection about range of product: Innovations, Brand repositioning, packaging evolution, analysis of the competition, management with communication agency and legal service
- Organization of a Press Relation Event in Paris and Roquefort for Roquefort Société to increase brand awareness (September 2010)
- Development and Follow-up of promotional plans and Trade Marketing
- Panels and Statistics Analysis of marketing results
- Setting up an Influencer marketing strategy for Istara brand

Implement commercial tactics on retail stores for Sanex, Monsavon, Catch and Pyrel Brands:
- Negotiations with clients to set promotional operations in shops
- Advising clients for their future orders
- Analyze results obtained during the mission