Louise recently joined the Boyden Middle East research team in Dubai focusing on conglomerates with a niche in retail, FMCG and finance. She brings over eight years of marketing experience in London and Paris within multinational companies including Allianz, GE Money, MetLife and Bonduelle. She has developed in-depth knowledge of multichannel client relations within the financial and retail sectors. During her three years in London with GE Money, she was responsible for creating and implementing Direct Marketing campaigns, in shops, online and in the press for large UK retailers, in addition to developing and launching new loyalty program for one of the top three international credit card brands.
Louise holds an Msc in Economics from the University of Paris and an MBA from EDHEC (France) and is trilingual in French, English and Spanish.