Ly Lallier

Ly Lallier

Head of Sales & Marketing Director Schwarzkopf Professional, Henkel France
 

En poste chez Henkel France

Précédents : Henkel France, Henkel Headquarters, Germany

 

Précédents : Ecole Supérieure De Commerce Paris - Ecole Europe Affaires

Parcours

 

Head of Sales & Marketing Director Schwarzkopf Professional

Chez Henkel France

De avril 2012 à aujourd'hui
-In charge of designing sales strategy, negotiation at national level and promotional activity -Developing commercial relationships with key accounts and third-party resellers -Managing a sales force: day-to-day management, target setting and incentives design -Responsible for P&L management and ...
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Marketing & Trade Marketing Director Schwarzkopf Professional

Chez Henkel France

De avril 2010 à mars 2012
-In charge of definition and implementation of marketing strategies for all company’s brands -Developing action plans around all marketing mix elements (assortment, pricing, promotion, communication and trainings) and coordinating all new product introductions -Creating customized trade marketing ...
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International Marketing

Chez Henkel Headquarters, Germany

De mai 2008 à mars 2010
-Developing international brand strategy and countries steering -Responsible for new product development (concept writing, market studies, financial analysis, formula and packaging development, design creation) -Project management (end-to-end product development) and coordination of support ...
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Brand Management

Chez Henkel France

De janvier 2005 à avril 2008
- Brand management (from Assistant brand manager to Senior brand manager) – Skin Care, Hair Care & Body Care -Market and P&L analysis, development of marketing mix, promotion plan, PR, POS -Presentations to top management and sales force : marketing plan and innovation review -Managing 3 people
 

Category Manager

Chez Henkel France

De septembre 2003 à décembre 2004
- Responsible for Body Care category

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