Lynda LAMRAOUI

Lynda LAMRAOUI

Directrice Marketing, keecker
 

En poste chez keecker

Précédents : Sony, Sony Europe, COCA COLA ENTREPRISE

 

Précédents : ESCP-EAP, European School Of Management, BEM - Bordeaux Ecole De Management

 

    En résumé

    Over 12 years experience in Marketing with international environment FMCG , Consumer Electronic, IoT & Connected devices Industry Specialties: - Marketing and overall business management: from product planning to launch and sales realization. - P&L accountability - Multicultural team management - Digital marketing certification - BtC

Parcours

Directrice Marketing

Chez keecker

De janvier 2015 à aujourd'hui
Responsabilité marketing et commerciale du 1er Homepod (Robot multimedia collectif – Univers de la maison connectée) - Définition de la stratégie de marque et du positionnement produit - Recrutement & management de l’équipe marketing - Exécution des activités de lancement de produit (PR, ...
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European Senior Marketing Manager

Chez Sony

De octobre 2011 à novembre 2014
SONY EUROPE Portable Audio Marketing Department Overall responsibility of European business for audio categories ( Wireless speakers, Radios, Boombox, Dictation machines as well as Hifi system ) - Full P&L ownership : Sales & Marketing strategy, EU Inventory management, Budget setting and ...
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Senior Product manager Europe - Portable Audio

Chez Sony Europe

De octobre 2008 à octobre 2011
SONY EUROPE Portable Audio Marketing department * Responsible for the follow-up and achievement of KPI (Net sales, Growth Profit, inventory and stock unfreshness) for all sales companies as well as on Europe consolidated basis. * Take part in product creation in collaboration with Tokyo ...
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Product manager Europe - Energy

Chez Sony

De septembre 2003 à septembre 2008
SONY EUROPE - RECORDING MEDIA & ENERGY Energy Marketing department I entered the company as Product manager assistant in September 2003. I took gradually responsibility of category & became JPM in January 2005. In 2007, as European Product manager of Alkaline and zinc batteries I took ...
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BEM - Bordeaux Ecole De Management, Talence

Marketing, Bordeaux Ecole de Management

De 1999 à 2003
Active member of the sportive association of the Bordeaux Business School, in charge of sponsoring 2000- 2001 TROPHEE ECRICOME (1 year ) In charge of logistics for the preparation and organization of the biggest sport event between French Business Schools: accommodation, competition, meals ...
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Marketing assistant

Chez COCA COLA ENTREPRISE

De septembre 2001 à août 2002
MARKETING DIVISION Promotional items and materials department assistant - Search, definition and purchase of the promotional articles for Coca Cola Entreprise promotions - Invitation to tender, negotiation of yearly contracts with suppliers (Budget:150K€) - Management of the Coca-Cola diary ...
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Compétences

 
  • Business management
  • Business planning
  • Digital marketing
  • Management
  • Marketing opérationnel
  • Marketing produit
  • Marketing stratégique

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