Marc Baldini

AREA SALES MANAGER (B2B) / Western Europe – Middle East - Africa
Philips Healthcare / Dunlee – Based in Paris 2002 – Present

Products/Solutions:
X-Ray tubes, Medical Imaging Components, CT tubes, Image Intensifiers, Monitors, Engineered solutions

Area:
France, Belgium, Netherlands, Luxembourg, UK, Africa, Italy, Spain, Portugal and Middle East countries
(formerly I also covered Turkey, Denmark, Sweden, Finland, Norway).

Responsibilities:
• Developing and implementing Global and Local Sales Strategies over my territory
• Selecting, assigning and Managing a distributor network in my territory
• Promoting product range actively
• Defining dedicated Strategy for New Product Introduction
• Coordinating customer needs (OEM Projects, Replacement Business) with Philips factories
• Creating new customer files (OEM’s and Service Companies)
• Developing Turnover in outperforming competition
Results:
• Developed a reliable partner network (distributors) in my areas, and still do
• Get continuously market shares over competition
• Budgets 2003-2004-2005-2006-2007-2008-2009 : Achieved with an average of +120 % over the seven years

AREA SALES MANAGER (B2B) France Benelux
Richardson Electronics* - Based in Paris 2001 – 2002

Products:
Medical Imaging Products (Tubes, HV Generators, Monitors HV Cables…)

Area:
France, Belgium, Netherlands, Luxembourg

Responsibilities:
• Developed Sales strategies over my territory (Sales and Marketing)
• Coordinated customer needs (Sales)
• Developing Sales Turnover (Sales)
• Improved and developed product lines (Portfolio Management)
• Negotiated suppliers / customer contracts (procurement)
Results:
• Developed Sales Turnover (+25%) and Product Portfolio required in my market


* In 2002, Philips Healthcare purchased the Medical department of Richardson Electronics. I decided to be transferred to Philips.

REGIONAL SALES MANAGER (B2C)
General Electric Healthcare / Lunar - based in Paris 1998 – 2001

Products:
Bone densitometers X-Ray and Ultrasound / Osteoporosis assessment

Area: 1/3 France

Responsibilities:
• Developed and created customer files
Visited all Radiologists, Rheumatologists, Gynecologists, Public and private hospitals and clinics on my territory
• Managed relationships with key opinion leaders in France (Rheumatology, Radiology, Gynecology)
• Managed relationships with Pharmaceutical Companies (MSD, Procter & Gamble…)
Results:
• Negotiated and won the first public tender for Lunar with Paris Hospitals (APHP)
• Got +30 % market shares by outperforming competition

SALES AND MARKETING MANAGER (B2C)
Technimed - based in Paris 1996 – 1998

Products: Bone densitometers X-Ray and Ultrasound, Doppler systems / Osteoporosis assessment
Area: France

Responsibilities:
• Introduced a new bone densitometer manufacturer in France (Osteometer MediTech)
• Organized the installation and Reference Data Collection for the French population (Product Management)
• Developed a new market with French opinion leaders in Rheumatology (Business Development)
• Promoted and launched the product range (Marketing Management)
• Management (2 people)
Results:
• Successful established Reference Sites
• Sales Ramp up

1994 - 1995
L’OREAL BIOTHERM
Test Laboratory Manager

- Managed the laboratory testing team (3 people)
- Coordinated and controlled laboratory testing
- Worked in close cooperation with L’Oreal Marketing teams

1991 – 1993
LABORATOIRE DE BIOPHYSIQUE
Biomedical Researcher

- Created, developed and evaluated an ultrasound bone densitometer for the European Space Agency
The system was used in the Space Station MIR.
- Achieved a PhD Thesis for Ultrasound Bone Tissue Characterization / Osteoporosis
- Good technical knowledge of Ultrasound technologies
- Good knowledge of orthopedics