Marc de BEFFORT
VP International, Monster Energy (Hansen Beverage Company)
Global Brand Builder
16 year water boy
now Monster Marc
SPECIFIC COMPETENCIES
General & Operations Management / full P&L Responsibility / International Business Development / Leadership / Hiring & Team building / Marketing Strategy / New Product Development / Web strategy & e-commerce / Sales Management (all channels of trade) / National Accounts / Trade Marketing / Category Management Merchandising / Export / Legal / Regulatory / Supply Chain
80 contactsBuild Monster Energy into a leading global Brand
Monster Energy generates a turnover of 1,4 billion USD. This is THE next generation soft drink. Will soon be one of the most iconic logo and packaging in the world. Check it out on monsterenergy.com, or join our facebook page (over 8 million fans already).
And don't forget to buy some stock! Ticker is HANS (Hansen Natural Beverage Company).
2008 - 2010Global Marketing Director
Evian water acceleration unit – Paris, France
Turnover €500 million
2006 - 2008Managing Director USA / Mexico / LATAM / Caribbean / SE Asia / Oceania / Africa
and additional fonctional role as
Commercial Director Export Beverages Worldwide
