Marc LAFONT
Marketing Director, Schneider Electric
Graduated in 2003 from the Ecole Centrale Paris, I'm currently holding a position of Marketing project leader in the Industry Business Unit of Schneider Electric.
I've got experience in:
* Offer Creation project: Market analysis, Offer definition, Customer view of Design choices, evaluation of customer impact of quality issues, Communication means realization, Launch & Training for commercial organization. Very interested in creating new offers/solutions for strategic Markets.
* Product Marketing (Sales Forecast, Product Life cycle, Quality monitoring, Offer simplification, Presentations in face to face or large conference to customers).
* Project Leadership (even in virtual environment with teams members on different locations).
* Customer support, I like activities where the customer need is central.
* International Business : French native, I've been 2 years in Tech support in Australia. I've been a Business Unit Product Manager : central point of contact for local Product Managers in every countries. I led customer interviews/visits all around the world (France, Spain, Portugal, Italy, UK, Sweden, China, Australia, Singapore). I'm very attracted by multi-cultural positions.
* Automation Market especially Process Control. Technical experience in PLCs, VSDs, Power Measuring devices.
81 contacts- Launch activity management
- Product offer management role from strategy deployment to maintenance phase
- Partnership management and integration/deployment in offer range
2009 - 2009As part of an internal high potential training (developing leadership skills): project leader of an internal communication project (6 months with 7 other trainees all based in different countries).
Topic: investigate a new unique Intranet based on Web2.0 technologies. Benchmark of other companies and recommendations.
Final restitution in front of Executive Committee members.
2008 - 2010Marketing leader of a Senior Product Manager Team for strategic program which defined long-term Process Controllers offers. Over the last 2 months before changing my position I became Director of this program.
2006 - 2008Product Manager for a PLC range ("Modicon Premium")
* More than 100 Million € Turnover per year.
* In charge of product evolutions, quality issues, forecast, new features launch, customer and commercial organization presentations. Achieved all objectives in Product Quality
* Marketing Leader and Launch Manager in the Project development team for the "Premium Hot Standby" offer (PLC redundancy offer). Very good commercial success (around 130 projects won around the world in the 1st year of commercialization) with a high quality level.
2004 - 2006Application engineer giving technical support for Automation products (PLC, Variable Speed drives, Motor starters, etc) for every Schneider automation customers in Australia.
2003 - 2004Design and realization of an electronic card and its associated Software to be used as internal tool (for capture of exchanges going through communication Bus of Schneider PLC).