Marcela CALDERON

En résumé

Entreprises

• Prevor - Marketing Projet Manager

  2014 - maintenant - Segments evaluation from penetration, potential demand to pricing.
  - Post launching tracking for environmental range
  - Digital plan to set up the new absorbant range launchment

• Lafarge - International marketing assistant

  Paris 2013 - 2013  Monitoring, analysis and synthesis of performance indicators Extra Mile Project in 25 countries.
   Participation in project for Hydromedia development including:
  - Animation of a network of leaders in-BU
  - Market analysis per application
  - Lead business plans per country

• Procter & Gamble - Marketing assistant

  Asnières-sur-Seine 2011 - 2012  Participated in the market analysis to support Ariel, Downy and Duracell master plans.
   Developed promotional plan to convert powder detergent consumers to Ariel liquid detergent.
   Created push plans with Modern Retail sales teams.
   Lead Fabric Care demo girls in order to drive trial and increased volume.

• Externado University - Business advisor

  2011 - 2011  Adviced marketing and brand development in business plans.
   Improved competitiveness through marketing plans to small and medium size companies.
   Followed up companies’ marketing plan regularly.
   Concluded learnings from main sponsor projects.

Formations

• INSEEC Masters & MBA

  Paris 2012 - 2013 Audit et Control de Gestion

• Universidad Externado De Colombia (Bogota)

  Bogota 2007 - 2012 Business Management, spec Finance
  
  3 bourses d’étude - Student Mark Average: 4.19 / 5.00.

Réseau

• Anne-Laure DORADOUX

• Bruno JAFFRE

• Catherine XIONG

• Clotilde DURAN

• Emmanuel GOURLAIN

• Iris PIGEOLLOT

• Jacquelin BECHEAU LA FONTA

• Jérémy DE BENEDICTIS

• Rabah DEROUECHE

• Rany PATOUT