Marie Bondroit
Marketing Manager Dairy Products EAME, Symrise
- Markets, brands and flavour trends analysis
- Conducting brainstormings and creation of new concepts for key accounts with the help of the Sensory & Consumer Science team
- Writing briefs for communication agencies
- Elaboration of conceptual boards with the Design team for mock-up of products developed with the R&D team
- Preparation of customer presentations: innovation process and sales argumentation
2007 - 2008- Management of key accounts projects
- Markets, brands and flavour trends analysis
- Coordination of some projects with R&D, Marketing, Sensory & Consumer Science and Research & Innovation teams
- Implementation of tools and resources to support business strategy and customer development plans
- Close collaboration with sales persons to set sales prices and support commercial approach
2004 - 2006- Seeking new ideas of products with the Marketing Department
- Performing tests in laboratory and in production
- Making the lists of ingredients and follow-up of the design of new products packaging
- Managing the federal approvals with the CFIA (Canadian Food Inspection Agency)
2002 - 2003- Setting up a new technology for the biscuit company:
Setting up the process of production with a Manufacturing Team Manager
Carrying out the tests of sensorial analysis and statistical data processing
- Management of new biscuits projects for assortment of fancy biscuits:
Research new ideas of biscuits with the Marketing Department
Developing recipes for these new biscuits and doing the laboratory tests
2000 - 2002- Setting up the training of a taste panel (30 persons) for sensorial analysis of cocoa paste
- Preparing and carrying out the sessions
- Statistical data processing (Analysis of variance, Friedman’s test, …) and interpretation of the results