Marijke Van Overbeke

Nissan Europe

Coordination of global accounts.

Clients: MICHELIN

Coordination and Mediaplanning & Buying:

- Set-up of centralized structure for a global account on 45 countries:
Development, set-up and follow up on global implementation tools (Extranet, coordination templates and mediaplanning tool), global reporting to central client, competitive review, day to day contact with local markets (45), development of global communication strategies.

- Planning of Pan-european/International & local campaigns.

- International Target analysis'.

- Development, set-up and implementation of consolidation tool covering 8 european countries.

Clients: GROUPE SEB, ATOUT FRANCE, FRANCE 24, CLARINS FRAGRANCES GROUP (THIERRY MUGLER), HEDIARD and FERRERO

6-months Traineeship

Main responsibilities:
- Media planning & Buying of Pan-european/International and multi-local advertising campaigns.
- Competitive reviews.

Clients: BURBERRY PERFUMES and CAPGEMINI

PR & Events:
Creation & translation of press releases, day to day contact with clients, journalists and magazines.
Organisation for A-Z of events.

Clients: LG, BLAUPUNKT, BOSCH, KNEIPP and HILTON