Marine Lenoir
Social Media Account Manager, Efficient Frontier
Diplômée d’un Master en Marketing avec mention de l’Université de Nottingham et d’un Master en Management de l’Ecole Supérieure de Commerce de Dijon, j'ai acquis de solides connaissances théoriques en marketing, commerce, gestion de la relation client, et maîtrise des outils de communication des produits aux consommateurs.
J'ai également pu développer mes connaissances de manières concrètes et pratiques au travers de mes différentes expériences professionnelles, notamment mon expérience actuelle en tant que Buyer Media chez Criteo, une société spécialisée dans le reciblage publicitaire personnalisé.
Mes différentes expériences à l’étranger au Royaume-Uni, en Chine et au Brésil laissent présager mes compétences linguistiques variées et une grande ouverture d’esprit sur les autres cultures.
104 contacts2009 - 2010- Gestion d’un portefeuille de clients éditeurs de sites
- Optimisation de la rentabilité de leurs espaces publicitaires
- Acquisition de nouveaux réseaux/sites de diffusion
- Aide commercial et technique apportée aux éditeurs de sites
- Managed a French publishers’ portfolio by building strong relationships with the clients and finding new ways of maximizing their advertising revenues. My main objective was to make Criteo as one of their main advertising partners.
- Optimized on a daily basis the profitability of the publishers’ advertising spaces by sending them regular performance reports with personalized recommendations.
- Acquired new publishers’ sites and Facebook applications via individual prospection coupled with marketing campaigns.
- Assisted the publishers commercially and technically in case of technical issues with our advertising code and/or additional questions regarding the Criteo platform features.
2011 - 2012- Manage proactively the launch of Facebook campaigns by ensuring all operational processes are implemented correctly (budget, brief, and campaign timing…)
- Optimize multiple Facebook campaigns using the different analytical tools to follow the campaign performance (Excel reports, Tracking tools…).
- Report regularly on campaign performance to the client and advise him on the best social media strategy to adopt and thus, strengthen client relationship.
- Produce market trends and competitor analysis by having a clear understanding of the principles of Direct Response Marketing (volume/efficiency).
- Using 3rd party tracking tool (Mediaplex) and support the client with the implementation of pixels on his site (e.g. floodlight tags / container tags).
- Analyse efficiently the data by remaining innovative and able to discover new trends and opportunities in order to increase the client spend.
- Train other team members on optimising social media campaigns.
2010 - 2011- Responsable du chiffre d’affaire généré par l’ensemble des sites du réseau Small and Medium Business français (équivalent à1500 sites)
- Encadrement et formation d’une équipe de 8 commerciaux internationaux
- Participation à la gestion de différents projets visant à faire évoluer les fonctionnalités actuelles de la solution.
- Manage the entire French Small and Medium Business network (equivalent to1500 sites) by optimizing the turnover generated by each site and acquiring new business.
- Train all new arrivals in the Small and Medium Business team: I assist on a daily basis the 8 new commercials arrived since January 2011 coming from France, U.K, Italy and Germany. I help them to get familiar with the internal tools and our business model.
- Participate actively to the management of various projects dedicated to improve the current features of the publishers’ product: setting up a new Knowledge Base, testing a new pricing model, setting up key actions to undertake into the business roadmap...