Marion LOTITO

En résumé

Entreprises

• EY (Ernst & Young) - Community Manager / Webmaster

  Courbevoie 2015 - maintenant

• Groupe SEB - Assistante webmarketing

  Vernon 2013 - 2014 The Groupe Seb is the world leader in Small Household Equipment with a large portfolio of 24 international brands (Tefal, Moulinex, Krups, Rowenta)
  
  I was in charge of the following website : www.lefoodle.com, created by SEB.
  
  - daily management of the website
  
  - community management : creation and management of various contents and management of the different social networking websites (Facebook, Pinterest...)
  
  - benchmarking the food sector and the connected objects
  
  - weekly and monthly reportings of the various KPI of the website and social networks with the different webanalytics tools (Google Analytics, Qlikview, Google Adwords ...)
  
  - Direct marketing (newsletters, CRM strategy)

• Junru wine - Assistante marketing

  2013 - 2013 Wine Junru is a company which imports foreign wines in China
  
  From the perspective of a business development, I was in charge of :
  
  - The creation of a database of potential customers (including restaurants and hotels)
  
  - The creation of communication tools such as a leaflet introducing our products

• Johnson & Johnson - Study project

  New Brunswick 2011 - 2012 Johnson & Johnson is a multinational medical devices, pharmaceutical and consumer packaged goods. It owns several brands such as Neutrogena, Le Petit Marsellais...
  
  Study project for Johnson & Johnson Santé Beauté France for its products in the mass market.
  
  Analysis and impact of the facing supports on the consumers and the distributors in the mass market.
  
  - Ground-plan
  
  - Consumers and distributors interviews
  
  - Consumers behavior in the shelves

• Mycontemporary - Assistante marketing

  2011 - 2011 I was in charge of the marketing of the following website : www.mycontemporary.com
  
  - Creation of communication solutions for contemporary artists
  
  - Creation of contents on the Internet (SEM)
  
  - Reporting and analysis of the various KPI of the website and social networks with the different webanalytics tools (Google Analytics, Xiti...)

• JTEKT - Assistante communication interne

  IRIGNY 2010 - 2010 JTEKT is a worldwide company specialized in the field of automotive equipment
  
  - Creation of a communication plan introducing the new projects
  
  - Creation of communication tools

Formations

• Shanghai Normal University (SHNU)

  Shanghai 2012 - 2013 Echange Universitaire

• IAE DIJON

  Dijon 2010 - 2014 Master Marketing

• IUT Dijon gaco

  Dijon 2008 - 2010 DUT

Réseau

• Alexandre DESBOEUFS

• Alexandre MARÉCHAL

• Axel VASSAL

• Fanny DUBOSCLARD

• Farid LKHALDOUNI

• Janie SIROT

• Léa NONNENMACHER

• Samuel COUR

• Vlad MARTINEZ