Maryelle ROUDAUT

Marketing Events Manager,

Adobe Systems France (Paris): from 04/01
Managed 250 marketing events in 2007
Manage the following variety of events: tradeshows, seminars, incentives, team buildings
Manage roadshows: custom-created upon demand
Manage dedicated partner events
Created the yearly ADOBE Congress: 2 days/ 25 partners/45 countries
Created European Management Tools /ROI/ Registration branding template / Seminar Protocal/ Tradeshow Guidelines
Recruit and manage all freelance marketing personnel
Created The Channel Agency Team
www.adobe.com/fr

AVENUE A

http://www.avenuea-razorfish.com/

Account/ Marketing Manager, Paris: from 11/00 to 03/01
Web-positioning and On-line marketing responsibilities
Built database for clients and prospects
Built Channels
Built competitive tools
Identified and met with potential partners (Web Agencies, PR Agencies, etc.)
Marketing: Campaign planning and execution
Website diffusion and on-line ad optimization
Team Coordinator

@POSITION

http://www.aposition.com/

Account / Consultant Manager, Paris: from 09/00 to 10/00
Web positioning, and Referral Agency positioning/ construction and reports
Identification, Prospection and Meeting strategy construction with partners
Developed and presented proposals
Follow-up meetings and reporting

Certification and Training Program Manager, Les Ulis, France: from 09/99 to 06/00
Management of 65 (MSCTEC) Microsoft specialist Certified training education Center Partners
Goal: to increase the knowledge base of Microsoft Certified Professionals (MCP).
Analysis of the competitive market and its potential with subsequent reporting
Analysis of potential partnership development with subsequent reporting
Launching of new partnership certification program, Microsoft Office User Specialist (M.O.U.S)
Creation of new Training Proposals, New Partnerships, On-line and Off-line User campaigns
Creation of new Marketing Tools : Brochures, Displays, PLV/ILV, Dedicated Site management
Organisation and coordination of trade shows and seminars with targeted partners

Marketing Assistant PME/PMI (Medium organization): from 09/98 to 08/99
Creation and follow-up of programs to generate leads
Direct Consumer and Partner Seminars
Recruitment of 100 Partners for Roadshow/ Tours, France, with ‘Open Door Policy’ Briefing as Orientation
Launched a test program for pilot licensing in France (Annuity / Secured)
Created marketing tools: Brochures, CD ROMs, Success stories from clients, etc.