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Mathieu TÊTU

PARIS

En résumé

Digital Director & Media Advisor @LOreal // Data Driven Marketing, E-commerce, Digital Marketing, CRM, Social Media, IOT, UX, AI/VR // Checked Danone, OgilvyOne (OGILVY–WPP Group), Parker + Parker, MinuteBuzz

https://twitter.com/MathieuTetu

✔ #STRATEGY
> Responsible of designing and implementing Brands' Digital & Media strategy
> Elaborate relevant & meaningful owned ecosystem, consumer journeys & touchpoints strategy to serve brand needs
> Owned, paid & earned Media measurement and analysis
> Advocate for shoppers' & consumers' interests on a regular basis

✔ #BUSINESS
> Strong business acumen & analytical thinking
> Define and track KPI's to demonstrate business impact and efficiency of the implemented strategy
> Propose constant enhancement in order to ensure growing consumer brand love and business
> Act with speed, agility & pragmatism in a complex and demanding business environment

✔ #MANAGEMENT
> Internal management (1 Digital Manager / 2 Social Managers / 1 trainee)
> Management and coordination of media agency
> Coordination of Digital & Social Agencies

✔ #TRANSFORMATION
> Act as a catalyst in order to accelerate new marketing model transformation (Data Driven Marketing)
> Passionate about emerging technologies & innovations
> Able to work in cross-functional teams
> Entrepreneurial Mindset
> Constantly monitoring digital & media market new trends

Mes compétences :
Chargé de clientèle
Chef de projet
Communication
Communication - Marketing
Digital
Directeur de Clientèle
Marketing
Média
Publicité
Responsable de clientèle
Social Media
Stratégie
Web
Web-marketing
Webmarketing
E-commerce
CRM analytique
Médias

Entreprises

  • L'oréal - Digital Director & Media Advisor

    PARIS 2018 - maintenant
  • Danone - Digital & Media Manager

    Paris 2015 - 2018
  • Danone - Digital & CRM Manager

    Paris 2014 - 2015
  • Danone - Junior Project Manager

    Paris 2012 - 2014 > Digital & CRM
  • OgilvyOne Worldwide - Junior Account Executive

    2011 - 2011 Junior Account Executive on-line & off-line at OgilvyOne Worldwide, advertising agency (OGILVY–WPP Group).
    More informations : www.ogilvy.com

    > Accounts :
    - 100% Nestlé Bébé

    > Missions :
    - Daily Management and monitoring of projects
    - Acquisition strategy
    - Launch of brand corners for P’tit Pot & Naturnes on the website www.bebe.nestle.fr
    - Display campaign
    - Emailing campaign
    - Customer relationShip Management program - Enewsletters 2011 (Early Engagment Program, Pregnancy, Baby)
  • Minutebuzz - Web Writer

    2010 - 2011 - Monitoring and writing articles on a website. www.minutebuzz.com
  • PARKER+PARKER - Junior Account Executive

    2010 - 2010 Communication manager junior at PARKER + PARKER, communication agency
    More informations : www.parkeretparker.fr

    > Accounts :
    - Saint Honoré Paris
    - Aéroport de Bordeaux
    - Groupe Gascogne
    - IBM (Mutuelle du personnel IBM)
    - Kindy

    > Missions :
    - Support of the new-business team for Gascogne Habitat Bois, Cartégie, IBM
    - Online & Offline Strategy
    - Social media Strategy
    - Google Adwords campaign
    - Launch Website www.saint-honore-paris.com
    - Management and monitoring projects
    - Project Management
    - Community Management
  • FUTUR PUB - Digital lead for the event « Futur Pub 2010 - Les voies du 360 »

    2010 - 2010 > Missions :
    - Launch Website
    - Recruitment strategy
    - Community manager
    - Editorial content for the Website, writing emailings (Push & Pull Strategy)
  • Cj.com - Junior Account Executive

    2009 - 2009 Communication manager junior at Cj.com, communication agency.
    More informations : www.cj.com.fr

    > Missions :
    - Monitoring of projects
    - Commercial strategy for pharmacy Website
    - Leaflets
    - Business Development
  • Association C.S.A.O - Treasurer & active member of association

    2008 - 2009 C.S.A.O = Communication du salon de l'Automobile d'Occasion de Laval
    (Communication of the Auto Show of the opportunity).
  • Association Un sourire pour tous - Secretary & active member of association

    2007 - 2008 > Missions: Organize a trip for children from desavantaged families.
    - Sponsoring report
    - Get money for a human project

Formations

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