Mathieu Berthelot
Consultant, Sofrecom
As a consultant with an engineering background, I've been involved in many large scale projects, ranging from operational and strategic marketing to project & team management.
After an 8 month mission in Tunisia (postpaid offer product manager for Orange) and deep involvment in the creation of Buyster (a french mobile payment JV), I've recently joined Sofrecom, to focus on Mobile Payment in Emerging Markets.
Specialties
- Operational and strategic Marketing
- Project & team management
- Mobile Payment
- Organisation management
106 contacts- Daily project coordination between the 8 Orange Money countries
° Ivory Coast, Senegal, Mali, Madagascar, Kenya, Niger, Botswana, Cameroon
- Strategy definition for 2012 marketing plans
- Weekly performance and action plan analysis
- Local assistance to countries, on specific subjects (partnership model, marketing plan, etc.)
° Three recent missions in Senegal, Cameroun, and Madagascar
2010 - 2010Project Manager of a 15 people team in charge of legal and regulatory and operational matters.
Main subjects :
- corporate
- free competition
- contracts
- privacy
http://www.buyster.fr/
2009 - 2010Responsible for the creation of postpaid mobile offers, for the Tunisian market, which includes:
- Analysing national and international market
- Organizing qualitative studies
- Building offers mechanisms
- Providing input to technical, communication, distribution and trade marketing teams
- Briefing support and sales team before the launch
- Planning competitors' reaction and summer marketing plan
Had the opportunity to work across technical, commercial and communication teams and to chair challenging meetings in a very tight schedule.