Mathilde Panaget

Traffic Building: SEO, PPC, Affiliates (Internally and with ext. agencies) and reporting
Emails: Managed the email plan, briefs, integration and reporting (Silverpop)
Analytics: Tracking, Tagging, Goals setup, and reporting (Google analytics & Omniture)
Commercial Plan: Briefed the designer, Managed and Updated the website (CMS)
Web-Merchandising: Products Upload, Organization, Optimization and Reports
Brand Content & Social Media: Managed the microsite and social media pages

Email Marketing: Handled the emails conception, integration and routing
Web Analytics: Analyzed the campaigns results (Google analytics)
Affiliates: Managed the campaigns in France and Germany (Zanox)
Competitive Watch: Reported weekly about international competitors strategies
Community Management: Managed the Facebook fan page (+30000 fans March-June)
Marketing: Updated the marketing plan for emails and social media

Merchandising: Organized the products and managed categories (Content manager)
Web Analytics: Analyzed sales and clicks results (Omniture)
Keywords: Defined keywords to sell products on Amazon
1 visible recommendation for this position Manage

Tracked and analyzed sales statistics – Placed orders to suppliers
Conducted strategic watch and new products search – Customer Service
Launched in-stores sales – Directed promotional operations