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Maurizio BIONDI

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Mes compétences :
Business & Team development
Product Innovation
Brand Development
Category and Shopper Management
Trade Marketing

Entreprises

  • Danone - GLOBAL MARKETING DIRECTOR

    Paris 2013 - maintenant * Accountable of Global Activia positioning and equity (Net Turnover EUR 2.5Bn). Build and spread Activia Brand Building Model across countries
    * Build new brand positioning rooted in better understanding of the emotional positioning of ACTIVIA and the consumer, articulated through Brand Passport positioning with Comm Ladder & new Brand Idea. Defined frame and global Guidelines for Communication
    * Designed Global Portfolio Strategy and reshaped the brand portfolio architecture (target segmentation matrix)
    * Developed 3Y Global Brand Innovation road map to achieve Strategic Plan Objectives. Identified growth opportunities based on key consumer insights and needstate
    * Develop and globally implement new product range across the target-based segmentation matrix. Shape it by region/top 12 markets in according to brand vision (Brand Products Catalogue)
    * Define Global 2D and 3D brand packaging solutions consistently with the brand positioning

  • Danone - INNOVATION DIRECTOR

    Paris 2012 - 2013 * Provide enduring and sustainable growth via Innovation. Seamlessly feed 3-year pipeline: accurately deliver the most potential business cases
    * Develop methodologies to improve innovation process and culture: Design to cost approach. Forecast accuracy tools. Price realization
    * Lead inter-functional team: Marketing, R&D, Industrial, Buying (Incubator). Foster project management culture. Coordinate transversal projects
    * Attend several international workshops; international best practices supplier as G3 country member

  • Danone - COMMERCIAL DEVELOPMENT MANAGER & HEAD OF TRADE MARKETING & CATEGORY

    Paris 2009 - 2011 * Defined commercial strategy, objectives and priorities. Canvassing. Monitors results based on commercial strategy.
    * Defined Category Management policy for the entire Sales Management Team. Adapted Category Management policy to the accounts in order to optimize offer and negotiation conditions (Service Package). Defined/Developed Merchandising, Promo & Own Brands policies.
    * Executed Revenues Growth Management. Promo planning optimization. Designed end users IT tool (Supply, Sales & Finance) to optimize ROI
    * Developed his network based on relationships with industry, customers and stakeholders: trade top2top; Bocconi Trade Lab; Nielsen. ;

  • Danone - BRAND MARKETING MANAGER

    Paris 2007 - 2009

  • Danone - SENIOR BRAND MANAGER

    Paris 2003 - 2007

  • Danone - HYPERMARKET AND REGIONAL KEY ACCOUNT

    Paris 2002 - 2003

  • Danone - JUNIOR BRAND MANAGER

    Paris 2000 - 2002

Formations

  • Southampton Solent University (Southampton Hampshire)

    Southampton Hampshire 1998 - 1999 Economics

  • Università Cattolica Del Sacro Cuore

    Milano 1995 - 2000 Bachelor in Economics

    110/110 Summa cum Laude (GPA 3.9)

Réseau

Pas de contact professionnel

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