Maxim El Masri

Built strong relationship with a portfolio of 250 hotels (from Aix en Provence to Monaco)

Captured in-depth knowledge of the different markets (Marseille, Côte d’Azur)

Designed specific methods for each hotel how to develop their sales on Expedia POS

Promoted the destination to the different POSs in order to capture more exposure

Developed tools for the teams to ease reporting to hotels

Set up yield management at the hotel

Managed room inventory on the GDSs and the third party websites

Carried out a three months sales forecast by segment

Trained the reservation agents on yield management

Analyzed the competition

Managed room inventory for Le Méridien Etoile and Montparnasse

Developed tools for hotel revenue management optimization

Reported results and forecasts to the department heads through the Yield Meeting presentation

Carried out contribution studies for groups; airline crews and tour series

Analyzed the competition