Maxime Bohe

Richemont is the world's second largest luxury goods group. It owns 18 leading companies in the field of luxury goods, with particular strengths in jewellery, luxury watches and writing instruments (Cartier, Van Cleef & Arpels, Montblanc...).

As Senior Media Project Manager for the Group - for all Richemont brands / worldwide scope - my responsibilities are:

- To participate in all steps of the Media plans’ process: conception, production and restitution.
- To work hand in hand with our media partner, ZenithOptimedia, in order to ensure the best quality of output for the Richemont brands: respect the set of work procedures and participate to their improvement.
- To maintain and develop internal client relationship: identify and anticipate brands’ needs, promote the department’s offer and services.

Richemont Marketing Services – Competitor Intelligence – Paris, France

Mission: Strategic support via market research for both Richemont management and the various Group brands.

Responsibilities:
- Produce Ad Hoc studies to Richemont brands on different topics for operational issues (For example: distribution in China, jewellery for men, bridal in Hong Kong…)
- Participate with Richemont Strategic Planning Dpt on special projects: brand diversification, DNA analysis, brand positioning…
- Attend many conferences and fairs (SIHH…) to study new trends on the luxury market
- Manage with other analysts a team of 4 interns