Meidi SONG

We provide high-end tailor-made consultancy services to luxury goods business, advising brands in their retail and branding strategy.

- Successfully developed 4 products from the conception till launch;
- Developed and implemented product portfolio marketing mix after studied and analyzed the market;
- Established Business Plan and financial forecast, monitored sales performance;
- Created innovative promotional tools and advertising briefs with creative agencies (Euro RSCG);
- Trained the national key accounts sales directors on each product;
- Coordinated and closely collaborated with other departments: sales, R&D, communication, legal, logistics.

Team of leather goods and women's Ready-to-Wear
Reached an average sales of 8029€ per day, far exceeded the sales objective (4500€/day)

Managed a 10-person team, organized a Business Trip to Shanghai and numerous Business conferences