Mélissa MARAIS

Assure the maximum impact of digital sales & marketing for International clients across local markets
Build strong client relationships and manage the planning, execution and evaluation of digital activities over Europe
Budget, forecast and optimize the international clients’ performance
Share knowledge and best practices across local markets and across teams

Analyzed monthly the market performance (distributor & consumer panels)
Developed promotional packaging and restage «standard » packaging
Developed new products: launch of 3 innovations
Managed new promotions (mechanism, packaging, sales leaflet, point-of-sales promotion)
Set up and followed-up CRM operations (www.croquons.lavie.fr, emailing, magazine)
Set up the media plan “KIT KAT Break Ultime” (TV, Internet, press)

Defined new range concepts
Developed new products, tools for sales and communication
Created presentations intended for internal and external interlocutors
Studied the figures of the brand products and proposed strategic recommendations
Analyzed the competitors international launches and realized market studies

Responsible for coordination between the Brands Marketing Development and the markets
Followed-up the launches in collaboration with the regions
Collected, consolidated, analyzed and diffused sales information
Realized quantitatives and qualitatives studies
Consolidated, analyzed and proposed forecasts optimization
Up-dated and diffused marketing documents