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Mélissa NADAL

San Francisco

En résumé

Travelling around the world has taught me a lot about myself. Taking a year off has not only been the best decision I have ever made but also the most rewarding and has allowed me to gain a very valuable set of skills.

Mes compétences :
Invoicing
Forecasting
Customer Relationship Management
Adobe
launch analysis
eCommerce
color selection
WordPress
Search Engine Optimisation
Hybris (SAP)
Microsoft Word
Microsoft PowerPoint
Microsoft Office
Microsoft Excel
Merchandising
KPIs analysis
Joomla!
Content Management
Competitive analysis
Adobe Illustrator

Entreprises

  • Levi Strauss & Co. - ECOMMERCE MARKETING & MERCHANDISING ANALYST

    San Francisco 2016 - 2016 - Performance Marketing: Key Web metrics and KPIs analysis through Adobe Analytics and use those results for SEO, SMO & SEM and site improvements.
    - Website Content Marketing + adaptation to all EU websites
    - User Experience Improvement
    - Improvement of CRM crossing strategies between in store and online.
    - Merchandising: Monthly Product planning, New Flow reports, check live products, new seasons, stocks, copy, images…
    - Operations: Keep track of all orders/payments and identify the actions to take.

  • Chanel - CRM ASSISTANT

    Neuilly-sur-Seine 2014 - 2014 - Operational implementation of mailing and emailing campaigns according to the guidelines and timetable given by the French headquarters.
    - Adaptation of French communication supports to the Australian market.
    - Managing the database: segmentation & targeting, cleaning, removing duplicates.
    - Participation in the development of a local CRM project: "Little Black Key" for the most loyal customers.
    - Budget: tracking, invoicing, forecasting.
    - Updating the Australian website: product, packshot, content.
    - Results analysis of actions undertaken and ROI.

  • Chanel - PRODUCT MANAGER ASSISTANT

    Neuilly-sur-Seine 2012 - 2012 - Competitive analysis and benchmark, statistics (Cognos and NDP software)
    - Adaptation of the French offer to the US market: color selection, tests of products on local panel, etc.
    - Creation of communication supports, client brochures, training tools BA ...
    - Pre and post-launch analysis
    - Budget: tracking, invoicing, forecasting
    - Events organization (PR)

  • IFETH - COMMUNICATION ASSISTANT

    2011 - 2011 - Creation of communication supports
    - Development of a Social Media strategy
    - Websites and blogs updates
    - Creation and development of long lasting relationships with suppliers

Formations

  • UIBS, United International Business School (Madrid)

    Madrid 2013 - 2013 Master 2 “Marketing - Management”

    UIBS, United International Business School
    Madrid, Spain.
    (GPA: 3.52/4)

  • Assumption University (Bangkok)

    Bangkok 2010 - 2011 Expatriation

    Exchange student ESPEME Bangkok, Thailand.

  • ESPEME Groupe EDHEC

    Nice 2008 - 2012 Master 1 “Marketing – Business”

    EDHEC/ESPEME International Business
    School Bachelor, Marketing specialization
    Nice, France.

Réseau

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