Mirna HELOU

En résumé

Entreprises

• L'OREAL - International Senior Product Manager

  PARIS 2013 - maintenant Development Marketing
  For European and Asian catalogues, my main responsibilities are to:
  
  - Develop new products and renovate pillar products for the international brand ``panier'' ;
  - Decode consumer insights and anticipate trends to write breakthrough concepts ;
  - Collect, compare and synthesize international market data; suggest actions based on findings ;
  - Follow the steps and deadlines of the Charte Marketing, communicate fluidly with all departments in the product development process: daily
  contact with research, industrial and packaging development, agencies to ensure detailed executional excellence
  - Analyze competitors (products and strategies)
  - Effectively prepare clear messages for the hierarchy to present to top management
  - Write the implementation kit for countries (360° launch kit), recommending the marketing mix, for product launches and pillar-product
  renovations
  - Assist in the development of creative material in line with the brand's integrated-communication platform
  Senior Product Manager February - August 2013
  (Milan, Italy)
  Diesel/Stella McCartney/Cacharel - L'OREAL
  Operational Marketing
  On top of managing the 3 fragrances brands' products on the Italian market, my main responsibility is to take care of all details regarding the
  launch of the new Diesel feminine fragrance, Loverdose Tattoo, with a particular focus on consumer experience and retail-tainment
  Product Manager January 2011 - January 2013
  (Milan, Italy)
  Yves Saint Laurent Make-Up - L'OREAL
  Operational Marketing
  On the Italian market, my main responsibilities are to:
  
  - Manage the make-up portfolio to contribute to brand growth (340 references)
  - Drive new product launches (knowledge of local retail dynamics and environment)
  - Push growth on pillar products through retail and advertising excellence
  - Research and analyze market data on the category to make recommendations to management
  - Develop a deep understanding of consumers, develop insights, give feedback on future ``panier'' (knowledge of competitors, market trends)
  - Interact effectively with other departments (sales, logistics, training...) to support marketing objectives
  - Manage the budget and highlight issues (Financial knowledge : P&L, Cost of Goods, sales forecasts...)
  - Make Media planning recommendations, implement advertising creative material and ensure implementation of Trade Marketing Plan

• L'Oréal - Senior Product Manager Parfums

  PARIS 2013 - 2013 In charge of the brands: Diesel/Stella McCartney/Cacharel
  
  On top of managing the 3 fragrances brands' products on the Italian market, my main responsibility is to take care of all details regarding the
  launch of the new Diesel feminine fragrance, Loverdose Tattoo, with a particular focus on consumer experience and retail-tainment

• L'Oréal - Product Manager Yves Saint Laurent Make-Up

  PARIS 2011 - 2013 On the Italian market, my main responsibilities are to:
  - Manage the make-up portfolio to contribute to brand growth (340 references)
  - Drive new product launches (knowledge of local retail dynamics and environment)
  - Push growth on pillar products through retail and advertising excellence
  - Research and analyze market data on the category to make recommendations to management
  - Develop a deep understanding of consumers, develop insights, give feedback on future “panier” (knowledge of competitors, market trends)
  - Interact effectively with other departments (sales, logistics, training…) to support marketing objectives
  - Manage the budget and highlight issues (Financial knowledge : P&L, Cost of Goods, sales forecasts…)
  - Make Media planning recommendations, implement advertising creative material and ensure implementation of Trade Marketing Plan

• Cartier - High Jewelry Project Manager & Merchandiser

  Paris 2008 - 2010 Development / Operational Marketing
  My main responsibilities include:
  
  - High Jewelry special orders development and follow-up:
  Story-telling, ``translation'' of the client's dream into a brief for the designers, modification of drawings, recommendations and suggestions for
  possible collections...
  Writing of all the official documents regarding jewels (technical descriptions, gemological certificates, authenticity documents, appraisals for
  insurance)
  - Administration of the Milan Montenapoleone Boutique:

• Cartier - Assistante Chef des Ventes Accessoires

  Paris 2007 - 2008

Formations

• Grenoble Ecole De Management

  Grenoble 2004 - 2007 DESMA
  
  International Business Management. Major: Marketing.

• Lycée La Bruyere

  Versailles 2002 - 2004 Hypokhâgne puis Khâgne Option Anglais

• Lycée AlexAndré Dumas

  St Cloud 1999 - 2002 Baccalauréat Général Série Littéraire

Réseau

• Anne CANDY

• Ariane VIGNE

• Avril BOISSIER

• Clélia REVINCI

• Ivaylo IVANOV

• Julie GUILLERMOU

• Julien MICHEL

• Manon BRUNET

• Nelson ALVES

• William RIGOULET