Najib Michel Fayad
International Sales & Marketing Operations Director
http://www.najibfayad.com/
International Sales & Marketing Operations Director
Najib Fayad was born in Baabda, Lebanon to Lebanese parents, and grew up speaking fluent English, French and Arabic plus notions in Italian and Spanish. He is dual Lebanese & French.
His early schooling was at the prestigious Jamhour in Lebanon. He holds, from Université Saint-Esprit de Kaslik, a Bachelor of Business Administration in Marketing, Financial Banking & Stock Exchange and a Master of Business Administration in Management, Economics & Marketing.
He has approximately 30 years of experience in international strategy and development with various companies in Lebanon, France, the United States, the United Kingdom and Hong Kong, such as Jeux Nathan, Smoby, Majorette and Halsall (HTI). He is a well-known expert in general management, operational direction, integration of external acquisitions, internationalization, set-up of subsidiaries, development of winning entry strategies to foreign markets, export management, international marketing, international sales, franchise development and cross-cultural management.
In addition, Mr. Fayad led the first Lebanese think-tank: the Gamma Group.
67 contactsInternational Sales & Marketing Director, Member of Board of Directors, HTI - Two offices: Fleetwood – United Kingdom and Hong Kong – China
Since 2010 HTI – Two offices: Fleetwood – United Kingdom and Hong Kong – China
Toy Industry. 110 M€, 100 people.
Managing the international pole (around 72 countries in the 5 continents): 100 people and 50 distributors.
Vice-President – International Sales & Marketing Operations, Member of the Executive Committee, MAJORETTE SAS GROUP – Dagneux (01)
2008 - 20092008-2009 MAJORETTE SAS GROUP – Dagneux (01)
Toy Industry.100 M€, 1.000 people.
Vice-President – International Sales & Marketing Operations, Member of the Executive Committee
Managing the international pole (around 100 countries in the 5 continents): 200 people, budget: 65 Millions €, 12 subsidiaries and 50 distributors.
Establishment and management of a new team fully linked to the international: 4 managers of international zones, 4 commercial assistants, 1 trade marketer & 1 Management controllers.
Set-up of the Hong Kong office & showroom.
International development of the group through the establishment of a new business and marketing strategy.
Strengthening relations with the subsidiaries (Chile, Mexico, China, Russia in particular) and distributors through the introduction of monthly balances have contributed to the improved results.
Review :
Successful integration of all the external acquisitions (BAO).
Vice-President – International Sales & Marketing Operations, Member of Board of Directors, SMOBY MAJORETTE GROUP – Lavans Les Saint Claude (39)
1998 - 20081998-2008 SMOBY MAJORETTE GROUP – Lavans Les Saint Claude (39)
Toy Industry. 480 M€, 2.000 people.
Vice-President – International Sales & Marketing Operations, Member of Board of Directors
Managing the international pole (around 100 countries in the 5 continents): 200 people, budget: 100 Millions €, 15 subsidiaries and 50 distributors. Reporting to the CEO & to the Board of Trustees.
Establishment and management of a new team fully linked to the international: 5 managers of international zones, 5 commercial assistants, 2 trade marketers, 4 administrators of sales & 2 Management controllers.
International development of the group through the establishment of a new business and marketing strategy (multiplication of languages on the boxes of games in particular).
Adaptation of the products to the cultural environment, to trends and popular brands in the major markets (Western and Eastern Europe, Middle East & Asia/Pacific area)
Identifying opportunities to improve the commercial part among the distributors and the major retailers: improving performance (+30%) against competition.
Implementing a business process specialized by category (age in particular), organization followed later by the group at the level of France.
Strengthening relations with the subsidiaries (Argentina, China, Russia in particular) and distributors through the introduction of monthly balances have contributed to the improved results.
Review :
Organic sales growth of 80% in a highly competitive industry (compared with 30% previously) ;
Successful integration of all the external acquisitions (Majorette, Unice, Berchet);
Reaching of all the financial goals, & improvement of the profit: 8%.
1996 - 19981996 – 1998 JEUX NATHAN SA (HAVAS Group) – Paris
Development of educational games. 27 M€, 380 people.
International Marketing & Sales Manager
Coaching a 3 people team. Managing 50 countries in the world (representation on 5 continents) and development of new markets.
Adaptation of educational products to the different cultures and markets concerned that allowed to open up to new regions of the world: Canada, Australia, Greece, Brazil, Eastern Europe, etc.
Establishing a new business & marketing strategy at the International: +45% of sales in 2 years
Contribution to acquire interests in several competitors such as Ravensburger, Clementoni, V. Tech, etc.
Negotiation with key strategic distributors in order to minimize the commercial costs related to growth.
1993 - 19961993 – 1996 NARIJO INTERNATIONAL – Paris
Toy Industry. 200 K€, 5 people.
Marketing & Sales Manager
Control & development of several product lines trademarks Nathan, Smoby & Superjouet Meccano in Middle East, Near East & Africa areas.
Elaboration of the strategy to be carried out according to each market.
Proposal force for a new strategic approach of national accounts.
Identifying new opportunities have contributed to an improvement of 5% of the commercial part among the major retailers.
1991 - 19931991 – 1993 MURAT 1920 – Paris
Toy Industry. 13 M€, 30 people.
Marketing & Sales Manager
Identification of key products on the French market and development to the international (Francophone Africa & Southern Europe in particular). Results :
Increasing of 15% of the organic sales in 1 year.
Reaching of all the financial goals, including improving of the profit: 8%.
Merchandising Manager for the Disney products and then Head of Sales & Buyers, NONI-LIBAN SARL (holding group) – Beirut (Lebanon)
1981 - 19911981 – 1991 NONI-LIBAN SARL (holding group) – Beirut (Lebanon)
Sales of ready-to-wear, toys, gadgets, stationery, exclusive distributor of brands Lego, Mattel, Walt Disney, Superjouet, Nathan. 18 M$, 50 people.
Merchandising Manager for the Disney products and then Head of Sales & Buyers
Selection and organisation of the Walt Disney sales in the Middle East and Africa
Support for the gradual integration of Walt Disney commercial licenses (including negotiation of their net worth).
Development of strategic recommendations to refocus the investment on the key drivers of value